ASP - America's Swimming Pool Company Franchise
Cost, fees, owner earnings, closure rate and litigation for a ASP - America's Swimming Pool Company franchise — pulled from the franchisor's own public FDD (2021), not its sales material.
Disclosure honesty
ASP - America's Swimming Pool Company discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
Systemwide sales $119.1M (2025); 127 territories full-year; median territory gross revenue $594,460; top 25% averaged $2.1M; bottom 25% averaged $187,849.
What a ASP - America's Swimming Pool Company franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $40,000 | Item 5 — paid up front, before you open |
| Total initial investment | $88,695 – $213,171 | Item 7 — franchisor's own low/high estimate |
Initial fee $40K–$90K; franchise fee deferred until pre-opening obligations completed (Maryland).
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
ASP - America's Swimming Pool Company system size and owner turnover
| Total outlets | 410 |
| Ceased operations | 15 |
| Terminated by franchisor | 14 |
| Transferred to new owners | 20 |
| Closure rate | 3.7% of outlets |
15 ceased 2025; non-renewals/terminations indicate modest churn; system growing despite exits.
From Item 20 of the FDD 2021. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is ASP - America's Swimming Pool Company worth it? — how it compares to 436 similar franchises
| Startup cost | from $88,695 | cheaper than most (median $138,750) |
| Disclosure honesty | Grade B | more honest than 84% of other franchises franchises |
| Closure rate | 3.7% of outlets | worse than 66% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a ASP - America's Swimming Pool Company
The franchisor's framing: Systemwide sales $119.1M (2025); 127 territories full-year; median territory gross revenue… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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ASP - America's Swimming Pool Company franchise — frequently asked
- How much does a ASP - America's Swimming Pool Company franchise cost?
- The FDD lists a total initial investment of about $88,695–$213,171, including a $40,000 initial franchise fee.
- How much do ASP - America's Swimming Pool Company franchise owners make?
- Systemwide sales $119.1M (2025); 127 territories full-year; median territory gross revenue $594,460; top 25% averaged $2.1M; bottom 25% averaged $187,849. We grade this disclosure B for honesty.
- What are the ASP - America's Swimming Pool Company franchise fees?
- ASP - America's Swimming Pool Company's FDD discloses a $40,000 initial franchise fee. Initial fee $40K–$90K; franchise fee deferred until pre-opening obligations completed (Maryland).
- What is the ASP - America's Swimming Pool Company franchise profit margin?
- ASP - America's Swimming Pool Company does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Systemwide sales $119.1M (2025); 127 territories full-year; median territory gross revenue $594,460; top 25% averaged $2.1M; bottom 25% averaged $187,849. Recurring fees alone take about a fixed cut of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the ASP - America's Swimming Pool Company franchise failure rate?
- 15 ceased 2025; non-renewals/terminations indicate modest churn; system growing despite exits.
- How many ASP - America's Swimming Pool Company locations are there?
- ASP - America's Swimming Pool Company's FDD reports 410 total outlets, with 15 that ceased operations in the most recent reporting year and 20 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does ASP - America's Swimming Pool Company have complaints or lawsuits?
- ASP - America's Swimming Pool Company discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a ASP - America's Swimming Pool Company franchise worth it?
- It depends on the numbers, not the pitch. ASP - America's Swimming Pool Company scores B on disclosure honesty. Get the real owner take-home before you sign.
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Compare ASP - America's Swimming Pool Company to similar franchises
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Source: WI DFI Franchise Registration (2021). FranchiseValidate is independent and not affiliated with ASP - America's Swimming Pool Company or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.