How much does a ASP - America's Swimming Pool Company franchise cost?

The FDD lists a total initial investment of about $88,695–$213,171, including a $40,000 initial franchise fee.

Is a ASP - America's Swimming Pool Company franchise worth it?

It depends on the numbers, not the pitch. ASP - America's Swimming Pool Company scores B on disclosure honesty. Get the real owner take-home before you sign.

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The real numbers on owning a ASP - America's Swimming Pool Company franchise

Swimming Pool Services · FDD 2021 · from public state filings

BDisclosure honesty

This franchisor discloses earnings (Item 19) — but read how.

★★★★☆ FranchiseValidate transparency rating: 4/5

Investment

$88,695–$213,171

Total fees

—

Outlets

410

Closure signals

15 ceased, 14 terminated

Lawsuits

Is ASP - America's Swimming Pool Company worth it? How it compares to 134 similar franchises

Startup cost	from $88,695	cheaper than most (median $130,000)
Disclosure honesty	Grade B	more honest than 81% of other franchises franchises
Closure rate	3.7% of outlets	worse than 64% of peers
Disclosed lawsuits	0	fewer than most

Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

What their own earnings claim actually says

Systemwide sales $119.1M (2025); 127 territories full-year; median territory gross revenue $594,460; top 25% averaged $2.1M; bottom 25% averaged $187,849.

Failure & turnover reality (Item 20)

15 ceased 2025; non-renewals/terminations indicate modest churn; system growing despite exits.

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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: Systemwide sales $119.1M (2025); 127 territories full-year; median territory gross revenue $594…

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Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions

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ASP - America's Swimming Pool Company franchise — frequently asked

How much does a ASP - America's Swimming Pool Company franchise cost?: The FDD lists a total initial investment of about $88,695–$213,171, including a $40,000 initial franchise fee.
How much do ASP - America's Swimming Pool Company franchise owners make?: Systemwide sales $119.1M (2025); 127 territories full-year; median territory gross revenue $594,460; top 25% averaged $2.1M; bottom 25% averaged $187,849. We grade this disclosure B for honesty.
What is the ASP - America's Swimming Pool Company franchise failure rate?: 15 ceased 2025; non-renewals/terminations indicate modest churn; system growing despite exits.
Is a ASP - America's Swimming Pool Company franchise worth it?: It depends on the numbers, not the pitch. ASP - America's Swimming Pool Company scores B on disclosure honesty. Get the real owner take-home before you sign.

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Compare ASP - America's Swimming Pool Company to similar franchises

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Source: WI DFI Franchise Registration (2021). FranchiseValidate is independent and not affiliated with ASP - America's Swimming Pool Company or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.