CoolVu Franchise
Cost, fees, owner earnings, closure rate and litigation for a CoolVu franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
CoolVu discloses earnings (Item 19) — but the grade is how honestly. We graded it D.
What their own earnings claim actually says
Average 2024 invoice price $3,591; 58% closing rate. No expense/profit data. 91% territories below average. Lacks net income projections.
What a CoolVu franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $19,900 | Item 5 — paid up front, before you open |
| Royalty | 2% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 0.25% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 2.25% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $68,450 – $106,850 | Item 7 — franchisor's own low/high estimate |
Royalty steps from $400-$1,600/month Years 1-4+. $250/mo technology. $7,500 transfer fee plus broker costs.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
CoolVu system size and owner turnover
| Total outlets | 107 |
| Ceased operations | 0 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 1 |
| Closure rate | 0.0% of outlets |
Zero terminations/closures; strong retention. Early system (launched 2022); limited long-term data.
From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is CoolVu worth it? — how it compares to 85 similar franchises
| Ongoing fees | 2.25% of sales | lower than most (median 8%) |
| Startup cost | from $68,450 | cheaper than most (median $119,850) |
| Disclosure honesty | Grade D | less honest than most of the category |
| Closure rate | 0.0% of outlets | better than most (median 2.8%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every home & trade services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a CoolVu
The franchisor's framing: Average 2024 invoice price $3,591; 58% closing rate. No expense/profit data. 91% territori… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
CoolVu franchise — frequently asked
- How much does a CoolVu franchise cost?
- The FDD lists a total initial investment of about $68,450–$106,850, including a $19,900 initial franchise fee.
- How much do CoolVu franchise owners make?
- Average 2024 invoice price $3,591; 58% closing rate. No expense/profit data. 91% territories below average. Lacks net income projections. We grade this disclosure D for honesty.
- What are the CoolVu franchise fees?
- CoolVu's FDD discloses a $19,900 initial franchise fee, a 2% royalty on gross sales, a 0.25% advertising-fund contribution, for roughly 2.25% of gross sales in recurring fees before rent, labor, or debt service. Royalty steps from $400-$1,600/month Years 1-4+. $250/mo technology. $7,500 transfer fee plus broker costs.
- What is the CoolVu franchise profit margin?
- CoolVu does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Average 2024 invoice price $3,591; 58% closing rate. No expense/profit data. 91% territories below average. Lacks net income projections. Recurring fees alone take about 2.25% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the CoolVu franchise failure rate?
- Zero terminations/closures; strong retention. Early system (launched 2022); limited long-term data.
- How many CoolVu locations are there?
- CoolVu's FDD reports 107 total outlets, with 0 that ceased operations in the most recent reporting year and 1 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does CoolVu have complaints or lawsuits?
- CoolVu discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a CoolVu franchise worth it?
- It depends on the numbers, not the pitch. CoolVu scores D on disclosure honesty, carries about 2.25% of sales in ongoing fees. Get the real owner take-home before you sign.
Own a CoolVu? Add your real numbers (anonymous)
We publish only aggregated benchmarks — never your name. Contribute and we'll show you how your numbers compare.
Compare CoolVu to similar franchises
See all franchises ranked by disclosure honesty →
Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with CoolVu or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.