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The real numbers on owning a Discover Strength franchise

Fitness/Strength Training Studio Franchise · FDD 2026 · from public state filings
CDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
Investment
$529,000–$870,000
Total fees
8% of sales
Outlets
34
Closure signals
0 ceased, 0 terminated
Lawsuits
0

What their own earnings claim actually says

Company studios (13-24mo): avg $270k gross sales; 24+mo: $1.03M. Franchised studios (13-24mo): $279k; 24+mo: $873k. Based on 8 company and 14 franchised outlets. Limited historical data; 50-67% met/exceeded averages.

Failure & turnover reality (Item 20)

Zero terminations/transfers/closures reported 2023-2025; only 14 franchises operating 24+ months; young system.

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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: Company studios (13-24mo): avg $270k gross sales; 24+mo: $1.03M. Franchised studios (13-24mo): …
🔒 Real estimated owner take-home (low / median / high) — unlocked in the report

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Discover Strength franchise — frequently asked

How much does a Discover Strength franchise cost?
The FDD lists a total initial investment of about $529,000–$870,000, including a $58,000 initial franchise fee.
How much do Discover Strength franchise owners make?
Company studios (13-24mo): avg $270k gross sales; 24+mo: $1.03M. Franchised studios (13-24mo): $279k; 24+mo: $873k. Based on 8 company and 14 franchised outlets. Limited historical data; 50-67% met/exceeded averages. We grade this disclosure C for honesty.
What is the Discover Strength franchise failure rate?
Zero terminations/transfers/closures reported 2023-2025; only 14 franchises operating 24+ months; young system.
Is a Discover Strength franchise worth it?
It depends on the numbers, not the pitch. Discover Strength scores C on disclosure honesty, carries about 8% of sales in ongoing fees. Get the real owner take-home before you sign.

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Source: MN CARDS 36466-202604-08 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with Discover Strength or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.