Discover Strength Franchise
Cost, fees, owner earnings, closure rate and litigation for a Discover Strength franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Discover Strength discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
Company studios (13-24mo): avg $270k gross sales; 24+mo: $1.03M. Franchised studios (13-24mo): $279k; 24+mo: $873k. Based on 8 company and 14 franchised outlets. Limited historical data; 50-67% met/exceeded averages.
What a Discover Strength franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $58,000 | Item 5 — paid up front, before you open |
| Royalty | 6% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 8% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $529,000 – $870,000 | Item 7 — franchisor's own low/high estimate |
Royalty 6% gross sales + 2% system marketing + 2% local marketing minimum + $400-599/mo tech/app fees. Equipment mandatory $153-183k purchase upfront.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Discover Strength system size and owner turnover
| Total outlets | 34 |
| Ceased operations | 0 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
| Closure rate | 0.0% of outlets |
Zero terminations/transfers/closures reported 2023-2025; only 14 franchises operating 24+ months; young system.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Discover Strength worth it? — how it compares to 71 similar franchises
| Ongoing fees | 8% of sales | lower than most (median 9%) |
| Startup cost | from $529,000 | pricier than 84% of peers |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 0.0% of outlets | better than most (median 0.1%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every fitness & gyms franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Discover Strength
The franchisor's framing: Company studios (13-24mo): avg $270k gross sales; 24+mo: $1.03M. Franchised studios (13-24… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Discover Strength franchise — frequently asked
- How much does a Discover Strength franchise cost?
- The FDD lists a total initial investment of about $529,000–$870,000, including a $58,000 initial franchise fee.
- How much do Discover Strength franchise owners make?
- Company studios (13-24mo): avg $270k gross sales; 24+mo: $1.03M. Franchised studios (13-24mo): $279k; 24+mo: $873k. Based on 8 company and 14 franchised outlets. Limited historical data; 50-67% met/exceeded averages. We grade this disclosure C for honesty.
- What are the Discover Strength franchise fees?
- Discover Strength's FDD discloses a $58,000 initial franchise fee, a 6% royalty on gross sales, a 2% advertising-fund contribution, for roughly 8% of gross sales in recurring fees before rent, labor, or debt service. Royalty 6% gross sales + 2% system marketing + 2% local marketing minimum + $400-599/mo tech/app fees. Equipment mandatory $153-183k purchase upfront.
- What is the Discover Strength franchise profit margin?
- Discover Strength does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Company studios (13-24mo): avg $270k gross sales; 24+mo: $1.03M. Franchised studios (13-24mo): $279k; 24+mo: $873k. Based on 8 company and 14 franchised outlets. Limited historical data; 50-67% met/exceeded averages. Recurring fees alone take about 8% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Discover Strength franchise failure rate?
- Zero terminations/transfers/closures reported 2023-2025; only 14 franchises operating 24+ months; young system.
- How many Discover Strength locations are there?
- Discover Strength's FDD reports 34 total outlets, with 0 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Discover Strength have complaints or lawsuits?
- Discover Strength discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Discover Strength franchise worth it?
- It depends on the numbers, not the pitch. Discover Strength scores C on disclosure honesty, carries about 8% of sales in ongoing fees. Get the real owner take-home before you sign.
Own a Discover Strength? Add your real numbers (anonymous)
We publish only aggregated benchmarks — never your name. Contribute and we'll show you how your numbers compare.
Compare Discover Strength to similar franchises
See all franchises ranked by disclosure honesty →
Source: MN CARDS 36466-202604-08 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with Discover Strength or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.