DivaDance (Area Representative) Franchise
Cost, fees, owner earnings, closure rate and litigation for a DivaDance (Area Representative) franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
DivaDance (Area Representative) discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
Gross sales data for 28 operational franchises, 4 company-owned outlets. Averages $93,609 (all), $79,399 (single-territory), $119,188 (multi-territory). High: $276,059; Low: $30,078.
What a DivaDance (Area Representative) franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $36,000 | Item 5 — paid up front, before you open |
| Royalty | 10% of gross sales | Item 6 — charged on revenue, not profit |
| Total recurring fees | 10% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $56,700 – $226,200 | Item 7 — franchisor's own low/high estimate |
Royalty: 10% gross sales or minimum monthly ($400-$1,200). Brand fund up to 2% (not assessed). Tech: $375/mo. Various discounts available.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
DivaDance (Area Representative) system size and owner turnover
| Total outlets | 43 |
| Ceased operations | 0 |
| Terminated by franchisor | 2 |
| Transferred to new owners | 4 |
| Closure rate | 0.0% of outlets |
2025: 2 non-renewals, 4 transfers. 12 operational outlets excluded for poor records or ceased operations.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is DivaDance (Area Representative) worth it? — how it compares to 436 similar franchises
| Ongoing fees | 10% of sales | steeper than 74% of other franchises franchises |
| Startup cost | from $56,700 | cheaper than most (median $138,750) |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 0.0% of outlets | better than most (median 1.5%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a DivaDance (Area Representative)
The franchisor's framing: Gross sales data for 28 operational franchises, 4 company-owned outlets. Averages $93,609 … We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
DivaDance (Area Representative) franchise — frequently asked
- How much does a DivaDance (Area Representative) franchise cost?
- The FDD lists a total initial investment of about $56,700–$226,200, including a $36,000 initial franchise fee.
- How much do DivaDance (Area Representative) franchise owners make?
- Gross sales data for 28 operational franchises, 4 company-owned outlets. Averages $93,609 (all), $79,399 (single-territory), $119,188 (multi-territory). High: $276,059; Low: $30,078. We grade this disclosure C for honesty.
- What are the DivaDance (Area Representative) franchise fees?
- DivaDance (Area Representative)'s FDD discloses a $36,000 initial franchise fee, a 10% royalty on gross sales, for roughly 10% of gross sales in recurring fees before rent, labor, or debt service. Royalty: 10% gross sales or minimum monthly ($400-$1,200). Brand fund up to 2% (not assessed). Tech: $375/mo. Various discounts available.
- What is the DivaDance (Area Representative) franchise profit margin?
- DivaDance (Area Representative) does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Gross sales data for 28 operational franchises, 4 company-owned outlets. Averages $93,609 (all), $79,399 (single-territory), $119,188 (multi-territory). High: $276,059; Low: $30,078. Recurring fees alone take about 10% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the DivaDance (Area Representative) franchise failure rate?
- 2025: 2 non-renewals, 4 transfers. 12 operational outlets excluded for poor records or ceased operations.
- How many DivaDance (Area Representative) locations are there?
- DivaDance (Area Representative)'s FDD reports 43 total outlets, with 0 that ceased operations in the most recent reporting year and 4 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does DivaDance (Area Representative) have complaints or lawsuits?
- DivaDance (Area Representative) discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a DivaDance (Area Representative) franchise worth it?
- It depends on the numbers, not the pitch. DivaDance (Area Representative) scores C on disclosure honesty, carries about 10% of sales in ongoing fees. Get the real owner take-home before you sign.
Own a DivaDance (Area Representative)? Add your real numbers (anonymous)
We publish only aggregated benchmarks — never your name. Contribute and we'll show you how your numbers compare.
Compare DivaDance (Area Representative) to similar franchises
See all franchises ranked by disclosure honesty →
Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with DivaDance (Area Representative) or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.