Floral Image Franchise
Cost, fees, owner earnings, closure rate and litigation for a Floral Image franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Floral Image discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
Historical units-on-hire data for 7 franchised and 12 company-owned outlets (2022-2025). No projections; past performance only. No excluded outlets.
What a Floral Image franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $60,000 | Item 5 — paid up front, before you open |
| Royalty | 8% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 10% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $128,600 – $258,850 | Item 7 — franchisor's own low/high estimate |
8% royalty, 2% brand fund, $795/mo tech fee, $500/mo min royalty (year 12+), $1000/mo (year 24+).
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Floral Image system size and owner turnover
| Total outlets | 19 |
| Ceased operations | 1 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
| Closure rate | 5.3% of outlets |
1 franchisee ceased operations 2025 (owner death); 1 reacquired by franchisor post-year-end.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Floral Image worth it? — how it compares to 436 similar franchises
| Ongoing fees | 10% of sales | steeper than 74% of other franchises franchises |
| Startup cost | from $128,600 | about average (median $138,750) |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 5.3% of outlets | worse than 73% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Floral Image
The franchisor's framing: Historical units-on-hire data for 7 franchised and 12 company-owned outlets (2022-2025). N… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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Floral Image franchise — frequently asked
- How much does a Floral Image franchise cost?
- The FDD lists a total initial investment of about $128,600–$258,850, including a $60,000 initial franchise fee.
- How much do Floral Image franchise owners make?
- Historical units-on-hire data for 7 franchised and 12 company-owned outlets (2022-2025). No projections; past performance only. No excluded outlets. We grade this disclosure C for honesty.
- What are the Floral Image franchise fees?
- Floral Image's FDD discloses a $60,000 initial franchise fee, a 8% royalty on gross sales, a 2% advertising-fund contribution, for roughly 10% of gross sales in recurring fees before rent, labor, or debt service. 8% royalty, 2% brand fund, $795/mo tech fee, $500/mo min royalty (year 12+), $1000/mo (year 24+).
- What is the Floral Image franchise profit margin?
- Floral Image does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Historical units-on-hire data for 7 franchised and 12 company-owned outlets (2022-2025). No projections; past performance only. No excluded outlets. Recurring fees alone take about 10% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Floral Image franchise failure rate?
- 1 franchisee ceased operations 2025 (owner death); 1 reacquired by franchisor post-year-end.
- How many Floral Image locations are there?
- Floral Image's FDD reports 19 total outlets, with 1 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Floral Image have complaints or lawsuits?
- Floral Image discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Floral Image franchise worth it?
- It depends on the numbers, not the pitch. Floral Image scores C on disclosure honesty, carries about 10% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Floral Image to similar franchises
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Source: MN CARDS 36677-202605-02 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with Floral Image or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.