GOOD FEET® Store Franchise
Cost, fees, owner earnings, closure rate and litigation for a GOOD FEET® Store franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
GOOD FEET® Store discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.
What their own earnings claim actually says
Franchisor explicitly declines to make any financial performance representations or authorize employees to do so.
What a GOOD FEET® Store franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $25,000 | Item 5 — paid up front, before you open |
| Royalty | 1.75% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 3% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 4.75% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $265,767 – $637,892 | Item 7 — franchisor's own low/high estimate |
Royalty increases to 2.5% July 1, 2026; capped 5% initial term. Multiple mandatory fees: technology $700/mo, training $750 per additional attendee.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
GOOD FEET® Store system size and owner turnover
| Total outlets | 288 |
| Ceased operations | 3 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 9 |
| Closure rate | 1.0% of outlets |
3 ceased operations 2025; zero terminations/non-renewals across 3 years indicates strong retention.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is GOOD FEET® Store worth it? — how it compares to 59 similar franchises
| Ongoing fees | 4.75% of sales | lower than most (median 7%) |
| Startup cost | from $265,767 | pricier than 76% of peers |
| Disclosure honesty | Grade F | less honest than most of the category |
| Closure rate | 1.0% of outlets | better than most (median 2.4%) |
| Disclosed lawsuits | 4 | more litigious than 83% of peers |
Benchmarked against every retail & business services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a GOOD FEET® Store
The franchisor's framing: Franchisor explicitly declines to make any financial performance representations or author… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
GOOD FEET® Store franchise — frequently asked
- How much does a GOOD FEET® Store franchise cost?
- The FDD lists a total initial investment of about $265,767–$637,892, including a $25,000 initial franchise fee.
- How much do GOOD FEET® Store franchise owners make?
- GOOD FEET® Store discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
- What are the GOOD FEET® Store franchise fees?
- GOOD FEET® Store's FDD discloses a $25,000 initial franchise fee, a 1.75% royalty on gross sales, a 3% advertising-fund contribution, for roughly 4.75% of gross sales in recurring fees before rent, labor, or debt service. Royalty increases to 2.5% July 1, 2026; capped 5% initial term. Multiple mandatory fees: technology $700/mo, training $750 per additional attendee.
- What is the GOOD FEET® Store franchise profit margin?
- GOOD FEET® Store discloses no Item 19 earnings representation, so no profit margin can be derived from the FDD at all. Any margin figure quoted elsewhere is an estimate, not a disclosure.
- What is the GOOD FEET® Store franchise failure rate?
- 3 ceased operations 2025; zero terminations/non-renewals across 3 years indicates strong retention.
- How many GOOD FEET® Store locations are there?
- GOOD FEET® Store's FDD reports 288 total outlets, with 3 that ceased operations in the most recent reporting year and 9 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does GOOD FEET® Store have complaints or lawsuits?
- GOOD FEET® Store discloses 4 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a GOOD FEET® Store franchise worth it?
- It depends on the numbers, not the pitch. GOOD FEET® Store scores F on disclosure honesty, carries about 4.75% of sales in ongoing fees, and discloses 4 legal matters. Get the real owner take-home before you sign.
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Compare GOOD FEET® Store to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with GOOD FEET® Store or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.