Magnolia Soap and Bath Co
Disclosure honesty
Magnolia Soap and Bath Co discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
26 franchised outlets reported 2025 gross sales. Average $352,423; median $282,354; high $1,012,443. Only 38% met/exceeded average. 10 company outlets show COGS 19-27%, labor 8-15%, occupancy 6-13%.
Is Magnolia Soap and Bath Co worth it? — how it compares to 41 similar franchises
| Ongoing fees | 10% of sales | steeper than 70% of retail & business services franchises |
| Startup cost | from $263,900 | pricier than 68% of peers |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 1.9% of outlets | about average |
| Disclosed lawsuits | 2 | more litigious than 69% of peers |
Benchmarked against every retail & business services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Magnolia Soap and Bath Co
The franchisor's framing: 26 franchised outlets reported 2025 gross sales. Average $352,423; median $282,354; high $… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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Magnolia Soap and Bath Co franchise — frequently asked
- How much does a Magnolia Soap and Bath Co franchise cost?
- The FDD lists a total initial investment of about $263,900–$490,500, including a $60,000 initial franchise fee.
- How much do Magnolia Soap and Bath Co franchise owners make?
- 26 franchised outlets reported 2025 gross sales. Average $352,423; median $282,354; high $1,012,443. Only 38% met/exceeded average. 10 company outlets show COGS 19-27%, labor 8-15%, occupancy 6-13%. We grade this disclosure C for honesty.
- What is the Magnolia Soap and Bath Co franchise failure rate?
- 2025: 7 terminations, 1 ceased operations, 3 reacquired by franchisor from 40 outlets.
- Is a Magnolia Soap and Bath Co franchise worth it?
- It depends on the numbers, not the pitch. Magnolia Soap and Bath Co scores C on disclosure honesty, carries about 10% of sales in ongoing fees, and discloses 2 legal matters. Get the real owner take-home before you sign.
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Compare Magnolia Soap and Bath Co to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Magnolia Soap and Bath Co or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.