Magnolia Soap and Bath Co Franchise
Cost, fees, owner earnings, closure rate and litigation for a Magnolia Soap and Bath Co franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Magnolia Soap and Bath Co discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
26 franchised outlets reported 2025 gross sales. Average $352,423; median $282,354; high $1,012,443. Only 38% met/exceeded average. 10 company outlets show COGS 19-27%, labor 8-15%, occupancy 6-13%.
What a Magnolia Soap and Bath Co franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $60,000 | Item 5 — paid up front, before you open |
| Royalty | 7% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 3% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 10% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $263,900 – $490,500 | Item 7 — franchisor's own low/high estimate |
7% royalty + 2% brand fund + 1% local advertising required. $500/mo technology fee. Multiple non-refundable fees.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Magnolia Soap and Bath Co system size and owner turnover
| Total outlets | 52 |
| Ceased operations | 1 |
| Terminated by franchisor | 7 |
| Transferred to new owners | 2 |
| Closure rate | 1.9% of outlets |
2025: 7 terminations, 1 ceased operations, 3 reacquired by franchisor from 40 outlets.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Magnolia Soap and Bath Co worth it? — how it compares to 59 similar franchises
| Ongoing fees | 10% of sales | steeper than 77% of retail & business services franchises |
| Startup cost | from $263,900 | pricier than 75% of peers |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 1.9% of outlets | better than most (median 2.4%) |
| Disclosed lawsuits | 2 | more litigious than 72% of peers |
Benchmarked against every retail & business services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Magnolia Soap and Bath Co
The franchisor's framing: 26 franchised outlets reported 2025 gross sales. Average $352,423; median $282,354; high $… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Magnolia Soap and Bath Co franchise — frequently asked
- How much does a Magnolia Soap and Bath Co franchise cost?
- The FDD lists a total initial investment of about $263,900–$490,500, including a $60,000 initial franchise fee.
- How much do Magnolia Soap and Bath Co franchise owners make?
- 26 franchised outlets reported 2025 gross sales. Average $352,423; median $282,354; high $1,012,443. Only 38% met/exceeded average. 10 company outlets show COGS 19-27%, labor 8-15%, occupancy 6-13%. We grade this disclosure C for honesty.
- What are the Magnolia Soap and Bath Co franchise fees?
- Magnolia Soap and Bath Co's FDD discloses a $60,000 initial franchise fee, a 7% royalty on gross sales, a 3% advertising-fund contribution, for roughly 10% of gross sales in recurring fees before rent, labor, or debt service. 7% royalty + 2% brand fund + 1% local advertising required. $500/mo technology fee. Multiple non-refundable fees.
- What is the Magnolia Soap and Bath Co franchise profit margin?
- Magnolia Soap and Bath Co does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: 26 franchised outlets reported 2025 gross sales. Average $352,423; median $282,354; high $1,012,443. Only 38% met/exceeded average. 10 company outlets show COGS 19-27%, labor 8-15%, occupancy 6-13%. Recurring fees alone take about 10% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Magnolia Soap and Bath Co franchise failure rate?
- 2025: 7 terminations, 1 ceased operations, 3 reacquired by franchisor from 40 outlets.
- How many Magnolia Soap and Bath Co locations are there?
- Magnolia Soap and Bath Co's FDD reports 52 total outlets, with 1 that ceased operations in the most recent reporting year and 2 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Magnolia Soap and Bath Co have complaints or lawsuits?
- Magnolia Soap and Bath Co discloses 2 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a Magnolia Soap and Bath Co franchise worth it?
- It depends on the numbers, not the pitch. Magnolia Soap and Bath Co scores C on disclosure honesty, carries about 10% of sales in ongoing fees, and discloses 2 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Magnolia Soap and Bath Co or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.