GrassRoots Turf Franchise
Cost, fees, owner earnings, closure rate and litigation for a GrassRoots Turf franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
GrassRoots Turf discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
13 franchisees open full 2025; avg gross sales $658k (2019-2020 cohort). Affiliate outlet $3.8M. No earnings/profit claims disclosed; only revenue data.
What a GrassRoots Turf franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $39,500 | Item 5 — paid up front, before you open |
| Royalty | 7% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 8% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $157,300 – $332,600 | Item 7 — franchisor's own low/high estimate |
Royalty 7%, Brand Fund 1%, Customer Service Center $1k-$1.5k/mo, software ~$250/mo, transfer fee $10k.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
GrassRoots Turf system size and owner turnover
| Total outlets | 23 |
| Ceased operations | 0 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
| Closure rate | 0.0% of outlets |
Zero terminations, closures, non-renewals 2023-2025; strong retention metrics.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is GrassRoots Turf worth it? — how it compares to 85 similar franchises
| Ongoing fees | 8% of sales | lower than most (median 8%) |
| Startup cost | from $157,300 | pricier than 74% of peers |
| Disclosure honesty | Grade C | less honest than most of the category |
| Closure rate | 0.0% of outlets | better than most (median 2.8%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every home & trade services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a GrassRoots Turf
The franchisor's framing: 13 franchisees open full 2025; avg gross sales $658k (2019-2020 cohort). Affiliate outlet … We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
GrassRoots Turf franchise — frequently asked
- How much does a GrassRoots Turf franchise cost?
- The FDD lists a total initial investment of about $157,300–$332,600, including a $39,500 initial franchise fee.
- How much do GrassRoots Turf franchise owners make?
- 13 franchisees open full 2025; avg gross sales $658k (2019-2020 cohort). Affiliate outlet $3.8M. No earnings/profit claims disclosed; only revenue data. We grade this disclosure C for honesty.
- What are the GrassRoots Turf franchise fees?
- GrassRoots Turf's FDD discloses a $39,500 initial franchise fee, a 7% royalty on gross sales, a 1% advertising-fund contribution, for roughly 8% of gross sales in recurring fees before rent, labor, or debt service. Royalty 7%, Brand Fund 1%, Customer Service Center $1k-$1.5k/mo, software ~$250/mo, transfer fee $10k.
- What is the GrassRoots Turf franchise profit margin?
- GrassRoots Turf does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: 13 franchisees open full 2025; avg gross sales $658k (2019-2020 cohort). Affiliate outlet $3.8M. No earnings/profit claims disclosed; only revenue data. Recurring fees alone take about 8% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the GrassRoots Turf franchise failure rate?
- Zero terminations, closures, non-renewals 2023-2025; strong retention metrics.
- How many GrassRoots Turf locations are there?
- GrassRoots Turf's FDD reports 23 total outlets, with 0 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does GrassRoots Turf have complaints or lawsuits?
- GrassRoots Turf discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a GrassRoots Turf franchise worth it?
- It depends on the numbers, not the pitch. GrassRoots Turf scores C on disclosure honesty, carries about 8% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare GrassRoots Turf to similar franchises
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Source: MN CARDS 35858-202604-11 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with GrassRoots Turf or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.