HYATT PLACE Franchise
Cost, fees, owner earnings, closure rate and litigation for a HYATT PLACE franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
HYATT PLACE discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
Provides occupancy rates, ADR, RevPAR, Smith Travel indices, World of Hyatt revenue contribution, and reservation channel mix for 346 Covered Hotels operating full year 2025. Excludes operating expenses and net income.
What a HYATT PLACE franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $75,000 | Item 5 — paid up front, before you open |
| Royalty | 5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 3.5% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 8.5% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $23,431,820 – $29,885,898 | Item 7 — franchisor's own low/high estimate |
5% royalty on Gross Rooms Revenue; 3.5% Commercial Services Fee; additional mandatory system services charges apply monthly.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
HYATT PLACE system size and owner turnover
| Total outlets | 347 |
| Ceased operations | 1 |
| Terminated by franchisor | 2 |
| Transferred to new owners | 20 |
| Closure rate | 0.3% of outlets |
1 cessation, 2 terminations, 1 non-renewal in 2025; low churn overall.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is HYATT PLACE worth it? — how it compares to 436 similar franchises
| Ongoing fees | 8.5% of sales | about average |
| Startup cost | from $23,431,820 | pricier than 99% of peers |
| Disclosure honesty | Grade B | more honest than 84% of other franchises franchises |
| Closure rate | 0.3% of outlets | better than most (median 1.5%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a HYATT PLACE
The franchisor's framing: Provides occupancy rates, ADR, RevPAR, Smith Travel indices, World of Hyatt revenue contri… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
HYATT PLACE franchise — frequently asked
- How much does a HYATT PLACE franchise cost?
- The FDD lists a total initial investment of about $23,431,820–$29,885,898, including a $75,000 initial franchise fee.
- How much do HYATT PLACE franchise owners make?
- Provides occupancy rates, ADR, RevPAR, Smith Travel indices, World of Hyatt revenue contribution, and reservation channel mix for 346 Covered Hotels operating full year 2025. Excludes operating expenses and net income. We grade this disclosure B for honesty.
- What are the HYATT PLACE franchise fees?
- HYATT PLACE's FDD discloses a $75,000 initial franchise fee, a 5% royalty on gross sales, a 3.5% advertising-fund contribution, for roughly 8.5% of gross sales in recurring fees before rent, labor, or debt service. 5% royalty on Gross Rooms Revenue; 3.5% Commercial Services Fee; additional mandatory system services charges apply monthly.
- What is the HYATT PLACE franchise profit margin?
- HYATT PLACE does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Provides occupancy rates, ADR, RevPAR, Smith Travel indices, World of Hyatt revenue contribution, and reservation channel mix for 346 Covered Hotels operating full year 2025. Excludes operating expenses and net income. Recurring fees alone take about 8.5% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the HYATT PLACE franchise failure rate?
- 1 cessation, 2 terminations, 1 non-renewal in 2025; low churn overall.
- How many HYATT PLACE locations are there?
- HYATT PLACE's FDD reports 347 total outlets, with 1 that ceased operations in the most recent reporting year and 20 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does HYATT PLACE have complaints or lawsuits?
- HYATT PLACE discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a HYATT PLACE franchise worth it?
- It depends on the numbers, not the pitch. HYATT PLACE scores B on disclosure honesty, carries about 8.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Source: MN CARDS 35676-202603-04 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with HYATT PLACE or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.