Keke's Breakfast Cafe
Disclosure honesty
Keke's Breakfast Cafe discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
Average operating profits for 27 franchises open 12+ months in 2025. Top half averaged $637,964 EBITDA (26.3% of sales); bottom half $310,347 (19.3%). Excludes debt service, owner compensation.
Is Keke's Breakfast Cafe worth it? — how it compares to 105 similar franchises
| Ongoing fees | 7.75% of sales | lower than most (median 8%) |
| Startup cost | from $638,425 | pricier than 64% of peers |
| Disclosure honesty | Grade B | more honest than 83% of quick service restaurants franchises |
| Closure rate | 3.7% of outlets | worse than 66% of peers |
| Disclosed lawsuits | 3 | more litigious than 75% of peers |
Benchmarked against every quick service restaurants franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Keke's Breakfast Cafe
The franchisor's framing: Average operating profits for 27 franchises open 12+ months in 2025. Top half averaged $63… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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Keke's Breakfast Cafe franchise — frequently asked
- How much does a Keke's Breakfast Cafe franchise cost?
- The FDD lists a total initial investment of about $638,425–$1,938,813, including a $30,000 initial franchise fee.
- How much do Keke's Breakfast Cafe franchise owners make?
- Average operating profits for 27 franchises open 12+ months in 2025. Top half averaged $637,964 EBITDA (26.3% of sales); bottom half $310,347 (19.3%). Excludes debt service, owner compensation. We grade this disclosure B for honesty.
- What is the Keke's Breakfast Cafe franchise failure rate?
- 2025: 2 terminations, 3 ceased operations (other reasons) among 58 franchised units. Transfer activity minimal.
- Is a Keke's Breakfast Cafe franchise worth it?
- It depends on the numbers, not the pitch. Keke's Breakfast Cafe scores B on disclosure honesty, carries about 7.75% of sales in ongoing fees, and discloses 3 legal matters. Get the real owner take-home before you sign.
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Compare Keke's Breakfast Cafe to similar franchises
See all franchises ranked by disclosure honesty →
Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Keke's Breakfast Cafe or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.