How much does a KELLER WILLIAMS REALTY franchise cost?

The FDD lists a total initial investment of about $183,647–$336,495, including a $35,000 initial franchise fee.

How much do KELLER WILLIAMS REALTY franchise owners make?

KELLER WILLIAMS REALTY discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.

Is a KELLER WILLIAMS REALTY franchise worth it?

It depends on the numbers, not the pitch. KELLER WILLIAMS REALTY scores F on disclosure honesty, carries about 6% of sales in ongoing fees, and discloses 30 legal matters. Get the real owner take-home before you sign.

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The real numbers on owning a KELLER WILLIAMS REALTY franchise

Real Estate Brokerage · FDD 2026 · from public state filings

FDisclosure honesty

This franchisor discloses little to no earnings data (Item 19).

★☆☆☆☆ FranchiseValidate transparency rating: 1/5

Investment

$183,647–$336,495

Total fees

6% of sales

Outlets

1,233

Closure signals

20 ceased, 8 terminated

Lawsuits

Is KELLER WILLIAMS REALTY worth it? How it compares to 312 similar franchises

Ongoing fees	6% of sales	lower than most (median 8%)
Startup cost	from $183,647	pricier than 61% of peers
Disclosure honesty	Grade F	less honest than most of the category
Closure rate	1.6% of outlets	about average
Disclosed lawsuits	30	more litigious than 100% of peers

Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

What their own earnings claim actually says

No financial performance representations made. Franchisor explicitly states it does not make representations about franchisee future or past outlet financial performance.

Honesty grade F: the disclosed numbers are incomplete or framed to look better than an owner's real take-home.

Failure & turnover reality (Item 20)

2025: 20 ceased operations, 8 terminations, 27 net market center decline.

Legal history (Item 3)

30 matters disclosed.

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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: No financial performance representations made. Franchisor explicitly states it does not make re…

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KELLER WILLIAMS REALTY franchise — frequently asked

How much does a KELLER WILLIAMS REALTY franchise cost?: The FDD lists a total initial investment of about $183,647–$336,495, including a $35,000 initial franchise fee.
How much do KELLER WILLIAMS REALTY franchise owners make?: KELLER WILLIAMS REALTY discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
What is the KELLER WILLIAMS REALTY franchise failure rate?: 2025: 20 ceased operations, 8 terminations, 27 net market center decline.
Is a KELLER WILLIAMS REALTY franchise worth it?: It depends on the numbers, not the pitch. KELLER WILLIAMS REALTY scores F on disclosure honesty, carries about 6% of sales in ongoing fees, and discloses 30 legal matters. Get the real owner take-home before you sign.

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Compare KELLER WILLIAMS REALTY to similar franchises

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Source: MN CARDS 36554-202605-07 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with KELLER WILLIAMS REALTY or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.