Car Rental Franchise · FDD 2026 · from public state filings
FDisclosure honesty
This franchisor discloses little to no earnings data (Item 19).
★☆☆☆☆FranchiseValidate transparency rating: 1/5
Investment
$879,300–$16,249,000
Total fees
7% of sales
Outlets
262
Closure signals
2 ceased, 0 terminated
Lawsuits
20
Is Dollar worth it? How it compares to 223 similar franchises
Ongoing fees
7% of sales
lower than most (median 8%)
Startup cost
from $879,300
pricier than 87% of peers
Disclosure honesty
Grade F
less honest than most of the category
Closure rate
0.8% of outlets
better than most (median 1.5%)
Disclosed lawsuits
20
more litigious than 100% of peers
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
What their own earnings claim actually says
Franchisor explicitly states no representations regarding franchisee financial performance or past outlet performance. Does not authorize employees to make such representations.
Honesty grade F: the disclosed numbers are incomplete or framed to look better than an owner's real take-home.
The FDD lists a total initial investment of about $879,300–$16,249,000, including a $25,000 initial franchise fee.
How much do Dollar franchise owners make?
Dollar discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
It depends on the numbers, not the pitch. Dollar scores F on disclosure honesty, carries about 7% of sales in ongoing fees, and discloses 20 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Dollar or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.