How much does a LA QUINTA franchise cost?

The FDD lists a total initial investment of about $262,000–$1,500,000, including a $55,000 initial franchise fee.

How much do LA QUINTA franchise owners make?

LA QUINTA discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.

Is a LA QUINTA franchise worth it?

It depends on the numbers, not the pitch. LA QUINTA scores F on disclosure honesty, carries about 9% of sales in ongoing fees, and discloses 12 legal matters. Get the real owner take-home before you sign.

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The real numbers on owning a LA QUINTA franchise

Limited-Service Hotel Franchise (La Quinta by Wyndham) · FDD 2025 · from public state filings

FDisclosure honesty

This franchisor discloses little to no earnings data (Item 19).

★☆☆☆☆ FranchiseValidate transparency rating: 1/5

Investment

$262,000–$1,500,000

Total fees

9% of sales

Outlets

—

Closure signals

—

Lawsuits

Is LA QUINTA worth it? How it compares to 312 similar franchises

Ongoing fees	9% of sales	about average
Startup cost	from $262,000	pricier than 71% of peers
Disclosure honesty	Grade F	less honest than most of the category
Disclosed lawsuits	12	more litigious than 96% of peers

Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

What their own earnings claim actually says

Item 19 not provided in FDD excerpts. Unable to assess financial performance representations.

Honesty grade F: the disclosed numbers are incomplete or framed to look better than an owner's real take-home.

Failure & turnover reality (Item 20)

Multiple ongoing litigations; franchisor litigation shows enforcement activity against franchisees.

Legal history (Item 3)

12 matters disclosed.

Get the full LA QUINTA validation report — $149

The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: Item 19 not provided in FDD excerpts. Unable to assess financial performance representations.…

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Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions

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LA QUINTA franchise — frequently asked

How much does a LA QUINTA franchise cost?: The FDD lists a total initial investment of about $262,000–$1,500,000, including a $55,000 initial franchise fee.
How much do LA QUINTA franchise owners make?: LA QUINTA discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
What is the LA QUINTA franchise failure rate?: Multiple ongoing litigations; franchisor litigation shows enforcement activity against franchisees.
Is a LA QUINTA franchise worth it?: It depends on the numbers, not the pitch. LA QUINTA scores F on disclosure honesty, carries about 9% of sales in ongoing fees, and discloses 12 legal matters. Get the real owner take-home before you sign.

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Compare LA QUINTA to similar franchises

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Source: MN CARDS 33244-202503-12 (Clean FDD 2025). FranchiseValidate is independent and not affiliated with LA QUINTA or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.