LA QUINTA Franchise
Cost, fees, owner earnings, closure rate and litigation for a LA QUINTA franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
LA QUINTA discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.
What their own earnings claim actually says
Item 19 not provided in FDD excerpts. Unable to assess financial performance representations.
What a LA QUINTA franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $55,000 | Item 5 — paid up front, before you open |
| Royalty | 5.5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 3.5% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 9% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $262,000 – $1,500,000 | Item 7 — franchisor's own low/high estimate |
Royalty 5.5-6% GRR; System Assessment 3.5% GRR; PMS setup $4,500-$29,300; monthly support $734-$1,050; multiple ancillary fees mandatory.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Is LA QUINTA worth it? — how it compares to 436 similar franchises
| Ongoing fees | 9% of sales | steeper than 60% of other franchises franchises |
| Startup cost | from $262,000 | pricier than 71% of peers |
| Disclosure honesty | Grade F | less honest than most of the category |
| Disclosed lawsuits | 12 | more litigious than 95% of peers |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a LA QUINTA
The franchisor's framing: Item 19 not provided in FDD excerpts. Unable to assess financial performance representatio… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
LA QUINTA franchise — frequently asked
- How much does a LA QUINTA franchise cost?
- The FDD lists a total initial investment of about $262,000–$1,500,000, including a $55,000 initial franchise fee.
- How much do LA QUINTA franchise owners make?
- LA QUINTA discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
- What are the LA QUINTA franchise fees?
- LA QUINTA's FDD discloses a $55,000 initial franchise fee, a 5.5% royalty on gross sales, a 3.5% advertising-fund contribution, for roughly 9% of gross sales in recurring fees before rent, labor, or debt service. Royalty 5.5-6% GRR; System Assessment 3.5% GRR; PMS setup $4,500-$29,300; monthly support $734-$1,050; multiple ancillary fees mandatory.
- What is the LA QUINTA franchise profit margin?
- LA QUINTA discloses no Item 19 earnings representation, so no profit margin can be derived from the FDD at all. Any margin figure quoted elsewhere is an estimate, not a disclosure.
- What is the LA QUINTA franchise failure rate?
- Multiple ongoing litigations; franchisor litigation shows enforcement activity against franchisees.
- How many LA QUINTA locations are there?
- LA QUINTA's Item 20 outlet table isn't clearly stated in the filing excerpt — request the full Item 20 before relying on any unit count.
- Does LA QUINTA have complaints or lawsuits?
- LA QUINTA discloses 12 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a LA QUINTA franchise worth it?
- It depends on the numbers, not the pitch. LA QUINTA scores F on disclosure honesty, carries about 9% of sales in ongoing fees, and discloses 12 legal matters. Get the real owner take-home before you sign.
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Compare LA QUINTA to similar franchises
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Source: MN CARDS 33244-202503-12 (Clean FDD 2025). FranchiseValidate is independent and not affiliated with LA QUINTA or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.