MaxLiving Franchise
Cost, fees, owner earnings, closure rate and litigation for a MaxLiving franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
MaxLiving discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
77 clinics 2024: $908,947 avg gross sales, $678,008 median. 35% met/exceeded average. Limited to same-owner operations; excludes License Program. Data unaudited.
What a MaxLiving franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $50,000 | Item 5 — paid up front, before you open |
| Royalty | 2.23% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 0.49% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 2.7199999999999998% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $207,390 – $537,000 | Item 7 — franchisor's own low/high estimate |
$1,850/mo royalty; $400/mo marketing; incentive programs reduce fees for existing clinic conversions
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
MaxLiving system size and owner turnover
| Total outlets | 169 |
| Ceased operations | 0 |
| Terminated by franchisor | 20 |
| Transferred to new owners | 0 |
| Closure rate | 0.0% of outlets |
20 terminations in 2024; 181→169 outlets (-12 net); 35% clinics at/above average sales
From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is MaxLiving worth it? — how it compares to 436 similar franchises
| Ongoing fees | 2.7199999999999998% of sales | lower than most (median 8%) |
| Startup cost | from $207,390 | pricier than 64% of peers |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 0.0% of outlets | better than most (median 1.5%) |
| Disclosed lawsuits | 1 | about average |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a MaxLiving
The franchisor's framing: 77 clinics 2024: $908,947 avg gross sales, $678,008 median. 35% met/exceeded average. Limi… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
MaxLiving franchise — frequently asked
- How much does a MaxLiving franchise cost?
- The FDD lists a total initial investment of about $207,390–$537,000, including a $50,000 initial franchise fee.
- How much do MaxLiving franchise owners make?
- 77 clinics 2024: $908,947 avg gross sales, $678,008 median. 35% met/exceeded average. Limited to same-owner operations; excludes License Program. Data unaudited. We grade this disclosure C for honesty.
- What are the MaxLiving franchise fees?
- MaxLiving's FDD discloses a $50,000 initial franchise fee, a 2.23% royalty on gross sales, a 0.49% advertising-fund contribution, for roughly 2.7199999999999998% of gross sales in recurring fees before rent, labor, or debt service. $1,850/mo royalty; $400/mo marketing; incentive programs reduce fees for existing clinic conversions
- What is the MaxLiving franchise profit margin?
- MaxLiving does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: 77 clinics 2024: $908,947 avg gross sales, $678,008 median. 35% met/exceeded average. Limited to same-owner operations; excludes License Program. Data unaudited. Recurring fees alone take about 2.7199999999999998% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the MaxLiving franchise failure rate?
- 20 terminations in 2024; 181→169 outlets (-12 net); 35% clinics at/above average sales
- How many MaxLiving locations are there?
- MaxLiving's FDD reports 169 total outlets, with 0 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does MaxLiving have complaints or lawsuits?
- MaxLiving discloses 1 legal matter in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a MaxLiving franchise worth it?
- It depends on the numbers, not the pitch. MaxLiving scores C on disclosure honesty, carries about 2.7199999999999998% of sales in ongoing fees, and discloses 1 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with MaxLiving or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.