NaturaLawn of America Franchise
Cost, fees, owner earnings, closure rate and litigation for a NaturaLawn of America franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
NaturaLawn of America discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
Gross profit margin 59.3%-67.9% for 6 company locations (5+ years). Annual gross revenue $576,685-$3.4M franchised; $1.75M company. Limited franchisee data omitted.
What a NaturaLawn of America franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $39,500 | Item 5 — paid up front, before you open |
| Royalty | 9% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 10% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $77,500 – $152,650 | Item 7 — franchisor's own low/high estimate |
9% royalty (7% if $500K+ revenue), 1% advertising, 5% ice melt fee. $21.6% annual interest on late fees.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
NaturaLawn of America system size and owner turnover
| Total outlets | 93 |
| Ceased operations | 3 |
| Terminated by franchisor | 2 |
| Transferred to new owners | 4 |
| Closure rate | 3.2% of outlets |
5 franchised outlets ceased 2025; declining from 88 to 83 units in one year.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is NaturaLawn of America worth it? — how it compares to 85 similar franchises
| Ongoing fees | 10% of sales | steeper than 72% of home & trade services franchises |
| Startup cost | from $77,500 | cheaper than most (median $119,850) |
| Disclosure honesty | Grade C | less honest than most of the category |
| Closure rate | 3.2% of outlets | about average |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every home & trade services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a NaturaLawn of America
The franchisor's framing: Gross profit margin 59.3%-67.9% for 6 company locations (5+ years). Annual gross revenue $… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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NaturaLawn of America franchise — frequently asked
- How much does a NaturaLawn of America franchise cost?
- The FDD lists a total initial investment of about $77,500–$152,650, including a $39,500 initial franchise fee.
- How much do NaturaLawn of America franchise owners make?
- Gross profit margin 59.3%-67.9% for 6 company locations (5+ years). Annual gross revenue $576,685-$3.4M franchised; $1.75M company. Limited franchisee data omitted. We grade this disclosure C for honesty.
- What are the NaturaLawn of America franchise fees?
- NaturaLawn of America's FDD discloses a $39,500 initial franchise fee, a 9% royalty on gross sales, a 1% advertising-fund contribution, for roughly 10% of gross sales in recurring fees before rent, labor, or debt service. 9% royalty (7% if $500K+ revenue), 1% advertising, 5% ice melt fee. $21.6% annual interest on late fees.
- What is the NaturaLawn of America franchise profit margin?
- NaturaLawn of America does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Gross profit margin 59.3%-67.9% for 6 company locations (5+ years). Annual gross revenue $576,685-$3.4M franchised; $1.75M company. Limited franchisee data omitted. Recurring fees alone take about 10% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the NaturaLawn of America franchise failure rate?
- 5 franchised outlets ceased 2025; declining from 88 to 83 units in one year.
- How many NaturaLawn of America locations are there?
- NaturaLawn of America's FDD reports 93 total outlets, with 3 that ceased operations in the most recent reporting year and 4 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does NaturaLawn of America have complaints or lawsuits?
- NaturaLawn of America discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a NaturaLawn of America franchise worth it?
- It depends on the numbers, not the pitch. NaturaLawn of America scores C on disclosure honesty, carries about 10% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare NaturaLawn of America to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with NaturaLawn of America or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.