NaturaLawn of America
Disclosure honesty
NaturaLawn of America discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
Gross profit margin 59.3%-67.9% for 6 company locations (5+ years). Annual gross revenue $576,685-$3.4M franchised; $1.75M company. Limited franchisee data omitted.
Is NaturaLawn of America worth it? — how it compares to 85 similar franchises
| Ongoing fees | 10% of sales | steeper than 72% of home & trade services franchises |
| Startup cost | from $77,500 | cheaper than most (median $119,850) |
| Disclosure honesty | Grade C | less honest than most of the category |
| Closure rate | 3.2% of outlets | about average |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every home & trade services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a NaturaLawn of America
The franchisor's framing: Gross profit margin 59.3%-67.9% for 6 company locations (5+ years). Annual gross revenue $… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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NaturaLawn of America franchise — frequently asked
- How much does a NaturaLawn of America franchise cost?
- The FDD lists a total initial investment of about $77,500–$152,650, including a $39,500 initial franchise fee.
- How much do NaturaLawn of America franchise owners make?
- Gross profit margin 59.3%-67.9% for 6 company locations (5+ years). Annual gross revenue $576,685-$3.4M franchised; $1.75M company. Limited franchisee data omitted. We grade this disclosure C for honesty.
- What is the NaturaLawn of America franchise failure rate?
- 5 franchised outlets ceased 2025; declining from 88 to 83 units in one year.
- Is a NaturaLawn of America franchise worth it?
- It depends on the numbers, not the pitch. NaturaLawn of America scores C on disclosure honesty, carries about 10% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare NaturaLawn of America to similar franchises
See all franchises ranked by disclosure honesty →
Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with NaturaLawn of America or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.