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The real numbers on owning a The Brass Tap franchise

Bar/Tavern Franchise · FDD 2026 · from public state filings
BDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
★★★★☆ FranchiseValidate transparency rating: 4/5
Investment
$535,350–$1,738,675
Total fees
7% of sales
Outlets
49
Closure signals
1 ceased, 4 terminated
Lawsuits
0

Is The Brass Tap worth it? How it compares to 223 similar franchises

Ongoing fees7% of saleslower than most (median 8%)
Startup costfrom $535,350pricier than 82% of peers
Disclosure honestyGrade Bmore honest than 83% of other franchises franchises
Closure rate2.0% of outletsabout average
Disclosed lawsuits0fewer than most

Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

What their own earnings claim actually says

Disclosed average adjusted gross sales for reporting bars ($1.38M in 2025) with company-owned income statements. Quartile breakdowns provided (top $2.22M, bottom $799K). Limited cherry-picking—shows median, high, low figures.

Failure & turnover reality (Item 20)

7 closures 2025 (all 2.0 bars). 4 terminations recent year. 2 non-renewals.

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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: Disclosed average adjusted gross sales for reporting bars ($1.38M in 2025) with company-owned i…
🔒 Real estimated owner take-home (low / median / high) — unlocked in the report

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The Brass Tap franchise — frequently asked

How much does a The Brass Tap franchise cost?
The FDD lists a total initial investment of about $535,350–$1,738,675, including a $25,000 initial franchise fee.
How much do The Brass Tap franchise owners make?
Disclosed average adjusted gross sales for reporting bars ($1.38M in 2025) with company-owned income statements. Quartile breakdowns provided (top $2.22M, bottom $799K). Limited cherry-picking—shows median, high, low figures. We grade this disclosure B for honesty.
What is the The Brass Tap franchise failure rate?
7 closures 2025 (all 2.0 bars). 4 terminations recent year. 2 non-renewals.
Is a The Brass Tap franchise worth it?
It depends on the numbers, not the pitch. The Brass Tap scores B on disclosure honesty, carries about 7% of sales in ongoing fees. Get the real owner take-home before you sign.

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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with The Brass Tap or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.