Trend Hotels Franchise
Cost, fees, owner earnings, closure rate and litigation for a Trend Hotels franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Trend Hotels discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.
What their own earnings claim actually says
Franchisor explicitly declines to make any financial performance representations about franchisee future or past outlet performance.
What a Trend Hotels franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $45,000 | Item 5 — paid up front, before you open |
| Royalty | 5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2.5% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 7.5% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $272,500 – $2,947,000 | Item 7 — franchisor's own low/high estimate |
5% royalty ramped over 180 days; 2.5% marketing fee; 1% loyalty/revenue intelligence each; technology subscription $1,344/month.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Trend Hotels system size and owner turnover
| Total outlets | 0 |
| Ceased operations | 0 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
Zero franchised outlets; brand established 2020 with no operating Trend franchises yet.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Trend Hotels worth it? — how it compares to 436 similar franchises
| Ongoing fees | 7.5% of sales | lower than most (median 8%) |
| Startup cost | from $272,500 | pricier than 72% of peers |
| Disclosure honesty | Grade F | less honest than most of the category |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Trend Hotels
The franchisor's framing: Franchisor explicitly declines to make any financial performance representations about fra… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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Trend Hotels franchise — frequently asked
- How much does a Trend Hotels franchise cost?
- The FDD lists a total initial investment of about $272,500–$2,947,000, including a $45,000 initial franchise fee.
- How much do Trend Hotels franchise owners make?
- Trend Hotels discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
- What are the Trend Hotels franchise fees?
- Trend Hotels' FDD discloses a $45,000 initial franchise fee, a 5% royalty on gross sales, a 2.5% advertising-fund contribution, for roughly 7.5% of gross sales in recurring fees before rent, labor, or debt service. 5% royalty ramped over 180 days; 2.5% marketing fee; 1% loyalty/revenue intelligence each; technology subscription $1,344/month.
- What is the Trend Hotels franchise profit margin?
- Trend Hotels discloses no Item 19 earnings representation, so no profit margin can be derived from the FDD at all. Any margin figure quoted elsewhere is an estimate, not a disclosure.
- What is the Trend Hotels franchise failure rate?
- Zero franchised outlets; brand established 2020 with no operating Trend franchises yet.
- How many Trend Hotels locations are there?
- Trend Hotels' FDD reports 0 total outlets, with 0 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Trend Hotels have complaints or lawsuits?
- Trend Hotels discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Trend Hotels franchise worth it?
- It depends on the numbers, not the pitch. Trend Hotels scores F on disclosure honesty, carries about 7.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Trend Hotels or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.