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Alloy Personal Training vs Exercise Coach — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Alloy Personal Training	Exercise Coach
Disclosure honesty	B	B
Investment from	$272,357	$259,840
Total fees	9%	7%
Outlets	129	215
Lawsuits	0	0

Alloy Personal Training: what their numbers say

Historical 2025 data: 73 locations, avg monthly revenue $371k-$444k by tenure, avg 93 members, $348 revenue/member, 90.33% retention. Pricing tiers $319-$719/month.

Exercise Coach: what their numbers say

Gross Sales & Select Operating Expenses (Marketing, Payroll, Rent, Utilities) for 182 Qualifying Studios in 2024. All Qualifying Studios open entire year. Excludes owner compensation, taxes, insurance, technology fees.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →