Appell Striping Franchise
Cost, fees, owner earnings, closure rate and litigation for a Appell Striping franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Appell Striping discloses earnings (Item 19) — but the grade is how honestly. We graded it D.
What their own earnings claim actually says
5 franchisees' 2025 gross sales reported (unaudited). Range: $96,702–$794,744. Affiliate reported $8.9M total sales. No projections; cherry-picking: only successful franchisees included; terminated Florida franchisee excluded.
What a Appell Striping franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $60,000 | Item 5 — paid up front, before you open |
| Royalty | 8% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 9% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $224,907 – $477,178 | Item 7 — franchisor's own low/high estimate |
Royalty 8% (15% national accounts). Fund 1%. Local advertising 2%. Territory fee $50k. Tech fee $410–$600/mo.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Appell Striping system size and owner turnover
| Total outlets | 12 |
| Ceased operations | 1 |
| Terminated by franchisor | 2 |
| Transferred to new owners | 0 |
| Closure rate | 8.3% of outlets |
2025: 1 termination, 1 ceased ops in Florida. Young system (11 franchises)
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Appell Striping worth it? — how it compares to 436 similar franchises
| Ongoing fees | 9% of sales | steeper than 60% of other franchises franchises |
| Startup cost | from $224,907 | pricier than 67% of peers |
| Disclosure honesty | Grade D | typical for the category |
| Closure rate | 8.3% of outlets | worse than 86% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Appell Striping
The franchisor's framing: 5 franchisees' 2025 gross sales reported (unaudited). Range: $96,702–$794,744. Affiliate r… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Appell Striping franchise — frequently asked
- How much does a Appell Striping franchise cost?
- The FDD lists a total initial investment of about $224,907–$477,178, including a $60,000 initial franchise fee.
- How much do Appell Striping franchise owners make?
- 5 franchisees' 2025 gross sales reported (unaudited). Range: $96,702–$794,744. Affiliate reported $8.9M total sales. No projections; cherry-picking: only successful franchisees included; terminated Florida franchisee excluded. We grade this disclosure D for honesty.
- What are the Appell Striping franchise fees?
- Appell Striping's FDD discloses a $60,000 initial franchise fee, a 8% royalty on gross sales, a 1% advertising-fund contribution, for roughly 9% of gross sales in recurring fees before rent, labor, or debt service. Royalty 8% (15% national accounts). Fund 1%. Local advertising 2%. Territory fee $50k. Tech fee $410–$600/mo.
- What is the Appell Striping franchise profit margin?
- Appell Striping does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: 5 franchisees' 2025 gross sales reported (unaudited). Range: $96,702–$794,744. Affiliate reported $8.9M total sales. No projections; cherry-picking: only successful franchisees included; terminated Florida franchisee excluded. Recurring fees alone take about 9% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Appell Striping franchise failure rate?
- 2025: 1 termination, 1 ceased ops in Florida. Young system (11 franchises)
- How many Appell Striping locations are there?
- Appell Striping's FDD reports 12 total outlets, with 1 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Appell Striping have complaints or lawsuits?
- Appell Striping discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Appell Striping franchise worth it?
- It depends on the numbers, not the pitch. Appell Striping scores D on disclosure honesty, carries about 9% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Appell Striping to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Appell Striping or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.