BLUE MOON ESTATE SALES Franchise
Cost, fees, owner earnings, closure rate and litigation for a BLUE MOON ESTATE SALES franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
BLUE MOON ESTATE SALES discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
Gross sales by territory/owner for 2025: median $228,904–$286,209; 34–51% achieved/exceeded averages. 73 territories, 65 owners analyzed. Wide range: $4,962–$1,398,173.
What a BLUE MOON ESTATE SALES franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $57,000 | Item 5 — paid up front, before you open |
| Royalty | 5.5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 6.5% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $89,515 – $113,325 | Item 7 — franchisor's own low/high estimate |
Royalty 5.5% Gross Sales + $120/mo Brand Awareness; Local marketing 1% or $1,000/mo; Transfer fee $15,000; Renewal $7,500–$15,000.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
BLUE MOON ESTATE SALES system size and owner turnover
| Total outlets | 136 |
| Ceased operations | 4 |
| Terminated by franchisor | 5 |
| Transferred to new owners | 4 |
| Closure rate | 2.9% of outlets |
5 terminations, 4 ceased operations, 4 transfers in 2025; low churn overall.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is BLUE MOON ESTATE SALES worth it? — how it compares to 59 similar franchises
| Ongoing fees | 6.5% of sales | lower than most (median 7%) |
| Startup cost | from $89,515 | cheaper than most (median $157,952) |
| Disclosure honesty | Grade B | more honest than 80% of retail & business services franchises |
| Closure rate | 2.9% of outlets | about average |
| Disclosed lawsuits | 2 | more litigious than 72% of peers |
Benchmarked against every retail & business services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a BLUE MOON ESTATE SALES
The franchisor's framing: Gross sales by territory/owner for 2025: median $228,904–$286,209; 34–51% achieved/exceede… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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BLUE MOON ESTATE SALES franchise — frequently asked
- How much does a BLUE MOON ESTATE SALES franchise cost?
- The FDD lists a total initial investment of about $89,515–$113,325, including a $57,000 initial franchise fee.
- How much do BLUE MOON ESTATE SALES franchise owners make?
- Gross sales by territory/owner for 2025: median $228,904–$286,209; 34–51% achieved/exceeded averages. 73 territories, 65 owners analyzed. Wide range: $4,962–$1,398,173. We grade this disclosure B for honesty.
- What are the BLUE MOON ESTATE SALES franchise fees?
- BLUE MOON ESTATE SALES' FDD discloses a $57,000 initial franchise fee, a 5.5% royalty on gross sales, a 1% advertising-fund contribution, for roughly 6.5% of gross sales in recurring fees before rent, labor, or debt service. Royalty 5.5% Gross Sales + $120/mo Brand Awareness; Local marketing 1% or $1,000/mo; Transfer fee $15,000; Renewal $7,500–$15,000.
- What is the BLUE MOON ESTATE SALES franchise profit margin?
- BLUE MOON ESTATE SALES does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Gross sales by territory/owner for 2025: median $228,904–$286,209; 34–51% achieved/exceeded averages. 73 territories, 65 owners analyzed. Wide range: $4,962–$1,398,173. Recurring fees alone take about 6.5% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the BLUE MOON ESTATE SALES franchise failure rate?
- 5 terminations, 4 ceased operations, 4 transfers in 2025; low churn overall.
- How many BLUE MOON ESTATE SALES locations are there?
- BLUE MOON ESTATE SALES' FDD reports 136 total outlets, with 4 that ceased operations in the most recent reporting year and 4 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does BLUE MOON ESTATE SALES have complaints or lawsuits?
- BLUE MOON ESTATE SALES discloses 2 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a BLUE MOON ESTATE SALES franchise worth it?
- It depends on the numbers, not the pitch. BLUE MOON ESTATE SALES scores B on disclosure honesty, carries about 6.5% of sales in ongoing fees, and discloses 2 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with BLUE MOON ESTATE SALES or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.