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SUBJECT DOSSIER · FDD 2025

Comfort Keepers Franchise

Cost, fees, owner earnings, closure rate and litigation for a Comfort Keepers franchise — pulled from the franchisor's own public FDD (2025), not its sales material.

Senior & Home Care · disclosure-honesty grade · from public state filings
GRADE F · FAILS DISCLOSURE

Disclosure honesty

F
Transparency 1 / 5

Comfort Keepers discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.

Outlets619
Disclosed lawsuits5
Closure signals0 ceased
Investment
$119,560–$190,700
Total fees
7% of sales
Outlets
619
Closure signals
0 ceased, 3 terminated
Lawsuits
5
◢ FINDINGS
ITEM 19
No real earnings disclosure
The franchisor won't put owner profit in writing — you can't verify the pitch.
ITEM 03
5 legal matters disclosed
Litigation in Item 3 signals how the franchisor treats its franchisees.

What their own earnings claim actually says

Item 19 not disclosed. FDD contains only acknowledgment questionnaire without financial performance representations or earnings claims.

What a Comfort Keepers franchise actually costs to run

FeeDisclosedWhere it comes from
Initial franchise fee$55,000Item 5 — paid up front, before you open
Royalty5% of gross salesItem 6 — charged on revenue, not profit
Advertising fund2% of gross salesItem 6 — brand marketing, spent at the franchisor's discretion
Total recurring fees7% of gross salesBefore rent, labor, food or debt service
Total initial investment$119,560 – $190,700Item 7 — franchisor's own low/high estimate

5% royalty or $500 minimum; 2% National Brand Fund; 2% local advertising minimum $1,000/month; lost revenue damages up to 3 years post-termination

Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.

Comfort Keepers system size and owner turnover

Total outlets619
Ceased operations0
Terminated by franchisor3
Transferred to new owners31
Closure rate0.0% of outlets

2024-2025: 65 company-owned units converted to franchise; 49 net franchisee growth

From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.

Is Comfort Keepers worth it? — how it compares to 50 similar franchises

Ongoing fees7% of salesabout average
Startup costfrom $119,560pricier than 75% of peers
Disclosure honestyGrade Fless honest than most of the category
Closure rate0.0% of outletsbetter than most (median 0.8%)
Disclosed lawsuits5more litigious than 82% of peers

Benchmarked against every senior & home care franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

◤ CLASSIFIED · ITEM 19 RECONSTRUCTED

Owner take-home for a Comfort Keepers

The franchisor's framing: Item 19 not disclosed. FDD contains only acknowledgment questionnaire without financial pe… We reconstruct what an owner actually keeps, from their own FDD.

LOW
MEDIAN
HIGH

See a full sample report → · 30-day guarantee

Comfort Keepers franchise — frequently asked

How much does a Comfort Keepers franchise cost?
The FDD lists a total initial investment of about $119,560–$190,700, including a $55,000 initial franchise fee.
How much do Comfort Keepers franchise owners make?
Comfort Keepers discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
What are the Comfort Keepers franchise fees?
Comfort Keepers' FDD discloses a $55,000 initial franchise fee, a 5% royalty on gross sales, a 2% advertising-fund contribution, for roughly 7% of gross sales in recurring fees before rent, labor, or debt service. 5% royalty or $500 minimum; 2% National Brand Fund; 2% local advertising minimum $1,000/month; lost revenue damages up to 3 years post-termination
What is the Comfort Keepers franchise profit margin?
Comfort Keepers discloses no Item 19 earnings representation, so no profit margin can be derived from the FDD at all. Any margin figure quoted elsewhere is an estimate, not a disclosure.
What is the Comfort Keepers franchise failure rate?
2024-2025: 65 company-owned units converted to franchise; 49 net franchisee growth
How many Comfort Keepers locations are there?
Comfort Keepers' FDD reports 619 total outlets, with 0 that ceased operations in the most recent reporting year and 31 transferred to new owners. Item 20 is where system health shows up before the marketing does.
Does Comfort Keepers have complaints or lawsuits?
Comfort Keepers discloses 5 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
Is a Comfort Keepers franchise worth it?
It depends on the numbers, not the pitch. Comfort Keepers scores F on disclosure honesty, carries about 7% of sales in ongoing fees, and discloses 5 legal matters. Get the real owner take-home before you sign.

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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with Comfort Keepers or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.