Decorating Den Interiors Franchise
Cost, fees, owner earnings, closure rate and litigation for a Decorating Den Interiors franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Decorating Den Interiors discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.
What their own earnings claim actually says
No financial performance representations made. Franchisor declines to provide actual/potential earnings data for franchisees or company outlets.
What a Decorating Den Interiors franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $39,900 | Item 5 — paid up front, before you open |
| Royalty | 9% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 4% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 13% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $51,755 – $73,300 | Item 7 — franchisor's own low/high estimate |
Royalty 9%-7% tiered on cumulative sales; advertising 4%-1% tiered; $100/month technology fee; service fee capped at $55,000/year.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Decorating Den Interiors system size and owner turnover
| Total outlets | 202 |
| Ceased operations | 13 |
| Terminated by franchisor | 12 |
| Transferred to new owners | 2 |
| Closure rate | 6.4% of outlets |
System declined 24 outlets (10.6%) over 2023-2025; 38 ceased operations in three-year period.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Decorating Den Interiors worth it? — how it compares to 436 similar franchises
| Ongoing fees | 13% of sales | steeper than 92% of other franchises franchises |
| Startup cost | from $51,755 | cheaper than most (median $138,750) |
| Disclosure honesty | Grade F | less honest than most of the category |
| Closure rate | 6.4% of outlets | worse than 79% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Decorating Den Interiors
The franchisor's framing: No financial performance representations made. Franchisor declines to provide actual/poten… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Decorating Den Interiors franchise — frequently asked
- How much does a Decorating Den Interiors franchise cost?
- The FDD lists a total initial investment of about $51,755–$73,300, including a $39,900 initial franchise fee.
- How much do Decorating Den Interiors franchise owners make?
- Decorating Den Interiors discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
- What are the Decorating Den Interiors franchise fees?
- Decorating Den Interiors' FDD discloses a $39,900 initial franchise fee, a 9% royalty on gross sales, a 4% advertising-fund contribution, for roughly 13% of gross sales in recurring fees before rent, labor, or debt service. Royalty 9%-7% tiered on cumulative sales; advertising 4%-1% tiered; $100/month technology fee; service fee capped at $55,000/year.
- What is the Decorating Den Interiors franchise profit margin?
- Decorating Den Interiors discloses no Item 19 earnings representation, so no profit margin can be derived from the FDD at all. Any margin figure quoted elsewhere is an estimate, not a disclosure.
- What is the Decorating Den Interiors franchise failure rate?
- System declined 24 outlets (10.6%) over 2023-2025; 38 ceased operations in three-year period.
- How many Decorating Den Interiors locations are there?
- Decorating Den Interiors' FDD reports 202 total outlets, with 13 that ceased operations in the most recent reporting year and 2 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Decorating Den Interiors have complaints or lawsuits?
- Decorating Den Interiors discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Decorating Den Interiors franchise worth it?
- It depends on the numbers, not the pitch. Decorating Den Interiors scores F on disclosure honesty, carries about 13% of sales in ongoing fees. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Decorating Den Interiors or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.