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The real numbers on owning a Deka Lash franchise
Beauty Services - Eyelash Extensions · FDD 2025 · from public state filings
BDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
★★★★☆FranchiseValidate transparency rating: 4/5
Investment
$285,900–$460,850
Total fees
9% of sales
Outlets
124
Closure signals
1 ceased, 12 terminated
Lawsuits
0
Is Deka Lash worth it? How it compares to 33 similar franchises
Ongoing fees
9% of sales
steeper than 64% of hair, beauty & personal care franchises
Startup cost
from $285,900
cheaper than most (median $327,600)
Disclosure honesty
Grade B
more honest than 71% of hair, beauty & personal care franchises
Closure rate
0.8% of outlets
about average
Disclosed lawsuits
0
fewer than most
Benchmarked against every hair, beauty & personal care franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
What their own earnings claim actually says
119 franchises open 12+ months in 2024. Top third averaged $437,199; middle $262,607; bottom $142,922 revenue. 58% memberships, 4% products, 38% other services.
Failure & turnover reality (Item 20)
12 terminations in 2024; 6 franchisee net decline indicates moderate churn risk.
Get the full Deka Lash validation report — $149
The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.
Franchisor's framing: 119 franchises open 12+ months in 2024. Top third averaged $437,199; middle $262,607; bottom $1…
🔒 Real estimated owner take-home (low / median / high) — unlocked in the report
Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions
The FDD lists a total initial investment of about $285,900–$460,850, including a $59,900 initial franchise fee.
How much do Deka Lash franchise owners make?
119 franchises open 12+ months in 2024. Top third averaged $437,199; middle $262,607; bottom $142,922 revenue. 58% memberships, 4% products, 38% other services. We grade this disclosure B for honesty.
What is the Deka Lash franchise failure rate?
12 terminations in 2024; 6 franchisee net decline indicates moderate churn risk.
Is a Deka Lash franchise worth it?
It depends on the numbers, not the pitch. Deka Lash scores B on disclosure honesty, carries about 9% of sales in ongoing fees. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with Deka Lash or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.