Deka Lash Franchise
Cost, fees, owner earnings, closure rate and litigation for a Deka Lash franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
Deka Lash discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
119 franchises open 12+ months in 2024. Top third averaged $437,199; middle $262,607; bottom $142,922 revenue. 58% memberships, 4% products, 38% other services.
What a Deka Lash franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $59,900 | Item 5 — paid up front, before you open |
| Royalty | 6% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 3% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 9% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $285,900 – $460,850 | Item 7 — franchisor's own low/high estimate |
6% royalty or $600-$1,000/month minimum; 3% brand fee; $2,000/month local marketing required; $399/month technology fee post-opening.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Deka Lash system size and owner turnover
| Total outlets | 124 |
| Ceased operations | 1 |
| Terminated by franchisor | 12 |
| Transferred to new owners | 10 |
| Closure rate | 0.8% of outlets |
12 terminations in 2024; 6 franchisee net decline indicates moderate churn risk.
From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Deka Lash worth it? — how it compares to 47 similar franchises
| Ongoing fees | 9% of sales | steeper than 62% of hair, beauty & personal care franchises |
| Startup cost | from $285,900 | cheaper than most (median $347,050) |
| Disclosure honesty | Grade B | more honest than 75% of hair, beauty & personal care franchises |
| Closure rate | 0.8% of outlets | about average |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every hair, beauty & personal care franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Deka Lash
The franchisor's framing: 119 franchises open 12+ months in 2024. Top third averaged $437,199; middle $262,607; bott… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Deka Lash franchise — frequently asked
- How much does a Deka Lash franchise cost?
- The FDD lists a total initial investment of about $285,900–$460,850, including a $59,900 initial franchise fee.
- How much do Deka Lash franchise owners make?
- 119 franchises open 12+ months in 2024. Top third averaged $437,199; middle $262,607; bottom $142,922 revenue. 58% memberships, 4% products, 38% other services. We grade this disclosure B for honesty.
- What are the Deka Lash franchise fees?
- Deka Lash's FDD discloses a $59,900 initial franchise fee, a 6% royalty on gross sales, a 3% advertising-fund contribution, for roughly 9% of gross sales in recurring fees before rent, labor, or debt service. 6% royalty or $600-$1,000/month minimum; 3% brand fee; $2,000/month local marketing required; $399/month technology fee post-opening.
- What is the Deka Lash franchise profit margin?
- Deka Lash does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: 119 franchises open 12+ months in 2024. Top third averaged $437,199; middle $262,607; bottom $142,922 revenue. 58% memberships, 4% products, 38% other services. Recurring fees alone take about 9% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Deka Lash franchise failure rate?
- 12 terminations in 2024; 6 franchisee net decline indicates moderate churn risk.
- How many Deka Lash locations are there?
- Deka Lash's FDD reports 124 total outlets, with 1 that ceased operations in the most recent reporting year and 10 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Deka Lash have complaints or lawsuits?
- Deka Lash discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Deka Lash franchise worth it?
- It depends on the numbers, not the pitch. Deka Lash scores B on disclosure honesty, carries about 9% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Deka Lash to similar franchises
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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with Deka Lash or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.