DivaDance Franchise
Cost, fees, owner earnings, closure rate and litigation for a DivaDance franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
DivaDance discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
Gross sales data provided for 28 operational franchise outlets (2025). Average: $93,609; Median: $71,219; Range: $30,078–$276,059. Excludes 12 outlets with operational interruptions or unreliable records. No projection/assurance of future performance.
What a DivaDance franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $36,000 | Item 5 — paid up front, before you open |
| Royalty | 10% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 12% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $56,700 – $226,200 | Item 7 — franchisor's own low/high estimate |
Royalty: 10% Gross Sales or minimum ($400–$1,200/mo). Technology $375/mo. Management System $450/mo. Local marketing $500/mo minimum.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
DivaDance system size and owner turnover
| Total outlets | 43 |
| Ceased operations | 0 |
| Terminated by franchisor | 7 |
| Transferred to new owners | 4 |
| Closure rate | 0.0% of outlets |
2025: 7 terminations, 2 non-renewals, 1 company-owned sold. Excludes 12 outlets from Item 19 analysis.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is DivaDance worth it? — how it compares to 436 similar franchises
| Ongoing fees | 12% of sales | steeper than 90% of other franchises franchises |
| Startup cost | from $56,700 | cheaper than most (median $138,750) |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 0.0% of outlets | better than most (median 1.5%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a DivaDance
The franchisor's framing: Gross sales data provided for 28 operational franchise outlets (2025). Average: $93,609; M… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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DivaDance franchise — frequently asked
- How much does a DivaDance franchise cost?
- The FDD lists a total initial investment of about $56,700–$226,200, including a $36,000 initial franchise fee.
- How much do DivaDance franchise owners make?
- Gross sales data provided for 28 operational franchise outlets (2025). Average: $93,609; Median: $71,219; Range: $30,078–$276,059. Excludes 12 outlets with operational interruptions or unreliable records. No projection/assurance of future performance. We grade this disclosure C for honesty.
- What are the DivaDance franchise fees?
- DivaDance's FDD discloses a $36,000 initial franchise fee, a 10% royalty on gross sales, a 2% advertising-fund contribution, for roughly 12% of gross sales in recurring fees before rent, labor, or debt service. Royalty: 10% Gross Sales or minimum ($400–$1,200/mo). Technology $375/mo. Management System $450/mo. Local marketing $500/mo minimum.
- What is the DivaDance franchise profit margin?
- DivaDance does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Gross sales data provided for 28 operational franchise outlets (2025). Average: $93,609; Median: $71,219; Range: $30,078–$276,059. Excludes 12 outlets with operational interruptions or unreliable records. No projection/assurance of future performance. Recurring fees alone take about 12% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the DivaDance franchise failure rate?
- 2025: 7 terminations, 2 non-renewals, 1 company-owned sold. Excludes 12 outlets from Item 19 analysis.
- How many DivaDance locations are there?
- DivaDance's FDD reports 43 total outlets, with 0 that ceased operations in the most recent reporting year and 4 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does DivaDance have complaints or lawsuits?
- DivaDance discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a DivaDance franchise worth it?
- It depends on the numbers, not the pitch. DivaDance scores C on disclosure honesty, carries about 12% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare DivaDance to similar franchises
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Source: MN CARDS 36501-202605-10 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with DivaDance or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.