Vehicle Rental - Car Rental · FDD 2026 · from public state filings
FDisclosure honesty
This franchisor discloses little to no earnings data (Item 19).
★☆☆☆☆FranchiseValidate transparency rating: 1/5
Investment
$879,300–$16,249,000
Total fees
8% of sales
Outlets
2,946
Closure signals
23 ceased, 0 terminated
Lawsuits
19
Is Hertz worth it? How it compares to 312 similar franchises
Ongoing fees
8% of sales
lower than most (median 8%)
Startup cost
from $879,300
pricier than 88% of peers
Disclosure honesty
Grade F
less honest than most of the category
Closure rate
0.8% of outlets
better than most (median 1.5%)
Disclosed lawsuits
19
more litigious than 99% of peers
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
What their own earnings claim actually says
No financial performance representations made. Franchisor explicitly states it does not make representations about franchisee future financial performance or past outlet performance.
Honesty grade F: the disclosed numbers are incomplete or framed to look better than an owner's real take-home.
Failure & turnover reality (Item 20)
2025: -10 franchised outlets, -529 company outlets. Significant contraction pattern.
Legal history (Item 3)
19 matters disclosed.
Get the full Hertz validation report — $149
The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.
Franchisor's framing: No financial performance representations made. Franchisor explicitly states it does not make re…
🔒 Real estimated owner take-home (low / median / high) — unlocked in the report
Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions
The FDD lists a total initial investment of about $879,300–$16,249,000, including a $25,000 initial franchise fee.
How much do Hertz franchise owners make?
Hertz discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
What is the Hertz franchise failure rate?
2025: -10 franchised outlets, -529 company outlets. Significant contraction pattern.
Is a Hertz franchise worth it?
It depends on the numbers, not the pitch. Hertz scores F on disclosure honesty, carries about 8% of sales in ongoing fees, and discloses 19 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Hertz or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.