How much does a Fresh Coat franchise cost?

The FDD lists a total initial investment of about $86,150–$125,250, including a $54,900 initial franchise fee.

Is a Fresh Coat franchise worth it?

It depends on the numbers, not the pitch. Fresh Coat scores C on disclosure honesty, carries about 8% of sales in ongoing fees, and discloses 5 legal matters. Get the real owner take-home before you sign.

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The real numbers on owning a Fresh Coat franchise

Painting/Home Services Franchise · FDD 2026 · from public state filings

CDisclosure honesty

This franchisor discloses earnings (Item 19) — but read how.

★★★☆☆ FranchiseValidate transparency rating: 3/5

Investment

$86,150–$125,250

Total fees

8% of sales

Outlets

182

Closure signals

7 ceased, 13 terminated

Lawsuits

Is Fresh Coat worth it? How it compares to 57 similar franchises

Ongoing fees	8% of sales	lower than most (median 8%)
Startup cost	from $86,150	cheaper than most (median $116,200)
Disclosure honesty	Grade C	less honest than most of the category
Closure rate	3.8% of outlets	worse than 64% of peers
Disclosed lawsuits	5	more litigious than 93% of peers

Benchmarked against every home & trade services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

What their own earnings claim actually says

2024-2025 gross revenues and gross profit percentages by quartile for full-time franchises only. 62 of 182 franchises met criteria. Data unaudited.

Failure & turnover reality (Item 20)

2025: 5-outlet net decline, 13 terminations, 7 ceased operations in portfolio.

Legal history (Item 3)

5 matters disclosed.

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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: 2024-2025 gross revenues and gross profit percentages by quartile for full-time franchises only…

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Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions

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Fresh Coat franchise — frequently asked

How much does a Fresh Coat franchise cost?: The FDD lists a total initial investment of about $86,150–$125,250, including a $54,900 initial franchise fee.
How much do Fresh Coat franchise owners make?: 2024-2025 gross revenues and gross profit percentages by quartile for full-time franchises only. 62 of 182 franchises met criteria. Data unaudited. We grade this disclosure C for honesty.
What is the Fresh Coat franchise failure rate?: 2025: 5-outlet net decline, 13 terminations, 7 ceased operations in portfolio.
Is a Fresh Coat franchise worth it?: It depends on the numbers, not the pitch. Fresh Coat scores C on disclosure honesty, carries about 8% of sales in ongoing fees, and discloses 5 legal matters. Get the real owner take-home before you sign.

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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Fresh Coat or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.