Graze Graze Franchise
Cost, fees, owner earnings, closure rate and litigation for a Graze Graze franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
Graze Graze discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.
What their own earnings claim actually says
No financial performance representations made. Franchisor explicitly disclaims earnings claims; prohibits employees from making oral/written performance representations.
What a Graze Graze franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $49,500 | Item 5 — paid up front, before you open |
| Royalty | 6% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 8% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $167,059 – $325,608 | Item 7 — franchisor's own low/high estimate |
6% royalty, 2% ad fund (max 4%), 5% local marketing required. Equipment $79,894+tax non-refundable. Multi-unit discounts available; military 20% discount.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Graze Graze system size and owner turnover
| Total outlets | 90 |
| Ceased operations | 1 |
| Terminated by franchisor | 12 |
| Transferred to new owners | 14 |
| Closure rate | 1.1% of outlets |
12 terminations (2025), 14 transfers, 1 ceased operations show moderate system churn.
From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Graze Graze worth it? — how it compares to 164 similar franchises
| Ongoing fees | 8% of sales | lower than most (median 8%) |
| Startup cost | from $167,059 | cheaper than most (median $481,500) |
| Disclosure honesty | Grade F | less honest than most of the category |
| Closure rate | 1.1% of outlets | about average |
| Disclosed lawsuits | 4 | more litigious than 81% of peers |
Benchmarked against every quick service restaurants franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Graze Graze
The franchisor's framing: No financial performance representations made. Franchisor explicitly disclaims earnings cl… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Graze Graze franchise — frequently asked
- How much does a Graze Graze franchise cost?
- The FDD lists a total initial investment of about $167,059–$325,608, including a $49,500 initial franchise fee.
- How much do Graze Graze franchise owners make?
- Graze Graze discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
- What are the Graze Graze franchise fees?
- Graze Graze's FDD discloses a $49,500 initial franchise fee, a 6% royalty on gross sales, a 2% advertising-fund contribution, for roughly 8% of gross sales in recurring fees before rent, labor, or debt service. 6% royalty, 2% ad fund (max 4%), 5% local marketing required. Equipment $79,894+tax non-refundable. Multi-unit discounts available; military 20% discount.
- What is the Graze Graze franchise profit margin?
- Graze Graze discloses no Item 19 earnings representation, so no profit margin can be derived from the FDD at all. Any margin figure quoted elsewhere is an estimate, not a disclosure.
- What is the Graze Graze franchise failure rate?
- 12 terminations (2025), 14 transfers, 1 ceased operations show moderate system churn.
- How many Graze Graze locations are there?
- Graze Graze's FDD reports 90 total outlets, with 1 that ceased operations in the most recent reporting year and 14 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Graze Graze have complaints or lawsuits?
- Graze Graze discloses 4 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a Graze Graze franchise worth it?
- It depends on the numbers, not the pitch. Graze Graze scores F on disclosure honesty, carries about 8% of sales in ongoing fees, and discloses 4 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with Graze Graze or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.