MOE'S
Disclosure honesty
MOE'S discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
FY2025 Traditional Franchises: Top quartile avg $1,753,026 (39% achieved), bottom quartile $718,897 (55% achieved). Excludes non-traditional venues, co-branded, affiliates.
Is MOE'S worth it? — how it compares to 164 similar franchises
| Ongoing fees | 8% of sales | lower than most (median 8%) |
| Startup cost | from $644,425 | pricier than 66% of peers |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 5.8% of outlets | worse than 75% of peers |
| Disclosed lawsuits | 1 | about average |
Benchmarked against every quick service restaurants franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a MOE'S
The franchisor's framing: FY2025 Traditional Franchises: Top quartile avg $1,753,026 (39% achieved), bottom quartile… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
MOE'S franchise — frequently asked
- How much does a MOE'S franchise cost?
- The FDD lists a total initial investment of about $644,425–$1,968,450, including a $35,500 initial franchise fee.
- How much do MOE'S franchise owners make?
- FY2025 Traditional Franchises: Top quartile avg $1,753,026 (39% achieved), bottom quartile $718,897 (55% achieved). Excludes non-traditional venues, co-branded, affiliates. We grade this disclosure C for honesty.
- What is the MOE'S franchise failure rate?
- 28 net outlet decline 2025; 33 closures; significant Florida/Georgia attrition
- Is a MOE'S franchise worth it?
- It depends on the numbers, not the pitch. MOE'S scores C on disclosure honesty, carries about 8% of sales in ongoing fees, and discloses 1 legal matters. Get the real owner take-home before you sign.
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Compare MOE'S to similar franchises
See all franchises ranked by disclosure honesty →
Source: MN CARDS 35791-202604-09 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with MOE'S or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.