Just Love Franchise
Cost, fees, owner earnings, closure rate and litigation for a Just Love franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
Just Love discloses earnings (Item 19) — but the grade is how honestly. We graded it D.
What their own earnings claim actually says
42 locations' 2024 gross sales: average $521,270, median $488,202, range $226,743-$1,171,254. Unaudited, no expense data provided.
What a Just Love franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $39,000 | Item 5 — paid up front, before you open |
| Royalty | 6% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2.5% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 8.5% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $494,500 – $759,500 | Item 7 — franchisor's own low/high estimate |
6% royalty, 2% system development (up to 3%), $2,000-2.5% local ad minimum monthly, technology $250-1,000.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Just Love system size and owner turnover
| Total outlets | 53 |
| Ceased operations | 4 |
| Terminated by franchisor | 4 |
| Transferred to new owners | 3 |
| Closure rate | 7.5% of outlets |
4 ceased 2024; 1 non-renewal 2024; 5 total departures suggest challenges.
From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Just Love worth it? — how it compares to 32 similar franchises
| Ongoing fees | 8.5% of sales | about average |
| Startup cost | from $494,500 | pricier than 71% of peers |
| Disclosure honesty | Grade D | less honest than most of the category |
| Closure rate | 7.5% of outlets | about average |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every coffee & donuts franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Just Love
The franchisor's framing: 42 locations' 2024 gross sales: average $521,270, median $488,202, range $226,743-$1,171,2… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Just Love franchise — frequently asked
- How much does a Just Love franchise cost?
- The FDD lists a total initial investment of about $494,500–$759,500, including a $39,000 initial franchise fee.
- How much do Just Love franchise owners make?
- 42 locations' 2024 gross sales: average $521,270, median $488,202, range $226,743-$1,171,254. Unaudited, no expense data provided. We grade this disclosure D for honesty.
- What are the Just Love franchise fees?
- Just Love's FDD discloses a $39,000 initial franchise fee, a 6% royalty on gross sales, a 2.5% advertising-fund contribution, for roughly 8.5% of gross sales in recurring fees before rent, labor, or debt service. 6% royalty, 2% system development (up to 3%), $2,000-2.5% local ad minimum monthly, technology $250-1,000.
- What is the Just Love franchise profit margin?
- Just Love does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: 42 locations' 2024 gross sales: average $521,270, median $488,202, range $226,743-$1,171,254. Unaudited, no expense data provided. Recurring fees alone take about 8.5% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Just Love franchise failure rate?
- 4 ceased 2024; 1 non-renewal 2024; 5 total departures suggest challenges.
- How many Just Love locations are there?
- Just Love's FDD reports 53 total outlets, with 4 that ceased operations in the most recent reporting year and 3 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Just Love have complaints or lawsuits?
- Just Love discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Just Love franchise worth it?
- It depends on the numbers, not the pitch. Just Love scores D on disclosure honesty, carries about 8.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Just Love to similar franchises
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Source: MN CARDS 34492-202507-07 (Clean FDD 2025). FranchiseValidate is independent and not affiliated with Just Love or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.