MOOYAH Franchise
Cost, fees, owner earnings, closure rate and litigation for a MOOYAH franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
MOOYAH discloses earnings (Item 19) — but the grade is how honestly. We graded it D.
What their own earnings claim actually says
Discloses AUV only ($1,118,334 avg; $1,016,595 median) for 62 of 72 franchised units in FY2025. No cost, profit, or owner income data provided. Excludes 10 units including new openings. Top-quartile cherry-picking present.
What a MOOYAH franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $30,000 | Item 5 — paid up front, before you open |
| Royalty | 5.75% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2.75% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 8.5% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $452,050 – $990,600 | Item 7 — franchisor's own low/high estimate |
Ad fee capped at 4%; $10K grand opening marketing fee; technology fee up to $750/yr increase.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
MOOYAH system size and owner turnover
| Total outlets | 76 |
| Ceased operations | 3 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 6 |
| Closure rate | 3.9% of outlets |
Net franchised unit count declined 2023-2024; 10 ceased operations across 3 years; Louisiana lost 3 units in 2025.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is MOOYAH worth it? — how it compares to 164 similar franchises
| Ongoing fees | 8.5% of sales | steeper than 64% of quick service restaurants franchises |
| Startup cost | from $452,050 | about average (median $481,500) |
| Disclosure honesty | Grade D | less honest than most of the category |
| Closure rate | 3.9% of outlets | worse than 67% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every quick service restaurants franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a MOOYAH
The franchisor's framing: Discloses AUV only ($1,118,334 avg; $1,016,595 median) for 62 of 72 franchised units in FY… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
MOOYAH franchise — frequently asked
- How much does a MOOYAH franchise cost?
- The FDD lists a total initial investment of about $452,050–$990,600, including a $30,000 initial franchise fee.
- How much do MOOYAH franchise owners make?
- Discloses AUV only ($1,118,334 avg; $1,016,595 median) for 62 of 72 franchised units in FY2025. No cost, profit, or owner income data provided. Excludes 10 units including new openings. Top-quartile cherry-picking present. We grade this disclosure D for honesty.
- What are the MOOYAH franchise fees?
- MOOYAH's FDD discloses a $30,000 initial franchise fee, a 5.75% royalty on gross sales, a 2.75% advertising-fund contribution, for roughly 8.5% of gross sales in recurring fees before rent, labor, or debt service. Ad fee capped at 4%; $10K grand opening marketing fee; technology fee up to $750/yr increase.
- What is the MOOYAH franchise profit margin?
- MOOYAH does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Discloses AUV only ($1,118,334 avg; $1,016,595 median) for 62 of 72 franchised units in FY2025. No cost, profit, or owner income data provided. Excludes 10 units including new openings. Top-quartile cherry-picking present. Recurring fees alone take about 8.5% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the MOOYAH franchise failure rate?
- Net franchised unit count declined 2023-2024; 10 ceased operations across 3 years; Louisiana lost 3 units in 2025.
- How many MOOYAH locations are there?
- MOOYAH's FDD reports 76 total outlets, with 3 that ceased operations in the most recent reporting year and 6 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does MOOYAH have complaints or lawsuits?
- MOOYAH discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a MOOYAH franchise worth it?
- It depends on the numbers, not the pitch. MOOYAH scores D on disclosure honesty, carries about 8.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare MOOYAH to similar franchises
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Source: MN CARDS 36047-202604-07 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with MOOYAH or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.