ORANGETHEORY
Disclosure honesty
ORANGETHEORY discloses earnings (Item 19) — but the grade is how honestly. We graded it D.
What their own earnings claim actually says
Gross sales data for 1,189 operating studios (Feb 2026). Average $802,145; median $750,643. 44% met/exceeded average. No expense/profit data disclosed.
Is ORANGETHEORY worth it? — how it compares to 46 similar franchises
| Ongoing fees | 11% of sales | steeper than 92% of fitness & gyms franchises |
| Startup cost | from $764,577 | pricier than 89% of peers |
| Disclosure honesty | Grade D | less honest than most of the category |
| Closure rate | 5.0% of outlets | worse than 78% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every fitness & gyms franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a ORANGETHEORY
The franchisor's framing: Gross sales data for 1,189 operating studios (Feb 2026). Average $802,145; median $750,643… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
ORANGETHEORY franchise — frequently asked
- How much does a ORANGETHEORY franchise cost?
- The FDD lists a total initial investment of about $764,577–$1,104,920, including a $59,950 initial franchise fee.
- How much do ORANGETHEORY franchise owners make?
- Gross sales data for 1,189 operating studios (Feb 2026). Average $802,145; median $750,643. 44% met/exceeded average. No expense/profit data disclosed. We grade this disclosure D for honesty.
- What is the ORANGETHEORY franchise failure rate?
- 74 net closures in 2025; 95 studios permanently closed during period; 13 terminations.
- Is a ORANGETHEORY franchise worth it?
- It depends on the numbers, not the pitch. ORANGETHEORY scores D on disclosure honesty, carries about 11% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare ORANGETHEORY to similar franchises
See all franchises ranked by disclosure honesty →
Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with ORANGETHEORY or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.