Peet's Coffee
Disclosure honesty
Peet's Coffee discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
Data from 196 company-owned stores (2025). Systemwide average gross sales $1.49M. Performance varies by location; top third averaged $1.95M, bottom third $1.07M. Drive-thru locations performed better ($1.81M average). No franchisee data presented.
Is Peet's Coffee worth it? — how it compares to 17 similar franchises
| Ongoing fees | 6.5% of sales | lower than most (median 8.5%) |
| Startup cost | from $1,035,000 | pricier than 94% of peers |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 1.5% of outlets | better than most (median 5.6%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every coffee & donuts franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Peet's Coffee
The franchisor's framing: Data from 196 company-owned stores (2025). Systemwide average gross sales $1.49M. Performa… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Peet's Coffee franchise — frequently asked
- How much does a Peet's Coffee franchise cost?
- The FDD lists a total initial investment of about $1,035,000–$1,697,000, including a $35,000 initial franchise fee.
- How much do Peet's Coffee franchise owners make?
- Data from 196 company-owned stores (2025). Systemwide average gross sales $1.49M. Performance varies by location; top third averaged $1.95M, bottom third $1.07M. Drive-thru locations performed better ($1.81M average). No franchisee data presented. We grade this disclosure C for honesty.
- What is the Peet's Coffee franchise failure rate?
- 3 closures in 2025; 27 total closed since Jan 2026. Zero franchised outlets.
- Is a Peet's Coffee franchise worth it?
- It depends on the numbers, not the pitch. Peet's Coffee scores C on disclosure honesty, carries about 6.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Peet's Coffee to similar franchises
See all franchises ranked by disclosure honesty →
Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Peet's Coffee or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.