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SUBJECT DOSSIER · FDD 2021

7 BREW Franchise

Cost, fees, owner earnings, closure rate and litigation for a 7 BREW franchise — pulled from the franchisor's own public FDD (2021), not its sales material.

Coffee & Donuts · disclosure-honesty grade · from public state filings
GRADE D · WEAK DISCLOSURE

Disclosure honesty

D
Transparency 2 / 5

7 BREW discloses earnings (Item 19) — but the grade is how honestly. We graded it D.

Outlets602
Disclosed lawsuits0
Closure signals0 ceased
Investment
$940,500–$2,283,500
Total fees
7.5% of sales
Outlets
602
Closure signals
0 ceased, 0 terminated
Lawsuits
0
◢ FINDINGS
ITEM 19
Grade D disclosure
The disclosed numbers are incomplete or framed to look better than an owner's real take-home.

What their own earnings claim actually says

Discloses average/median total sales for 320 measured stores (FY2025): $2,658,575 avg, $2,569,134 median. Separates franchised ($2,646,063 avg) vs company stores ($2,820,145 avg). High performer: $6.4M; low: $836K. No net income/profit data disclosed.

What a 7 BREW franchise actually costs to run

FeeDisclosedWhere it comes from
Initial franchise fee$35,000Item 5 — paid up front, before you open
Royalty5.5% of gross salesItem 6 — charged on revenue, not profit
Advertising fund2% of gross salesItem 6 — brand marketing, spent at the franchisor's discretion
Total recurring fees7.5% of gross salesBefore rent, labor, food or debt service
Total initial investment$940,500 – $2,283,500Item 7 — franchisor's own low/high estimate

Tiered royalty (4.5%-7% based on weekly sales); 2% brand fund; 0.25% tech fee; multiple pass-through/reimbursement fees including audit, legal, indemnification.

Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.

7 BREW system size and owner turnover

Total outlets602
Ceased operations0
Terminated by franchisor0
Transferred to new owners28
Closure rate0.0% of outlets

Zero terminations/non-renewals in 3 years; 28 transfers in 2025 suggest ownership changes but retention stable.

From Item 20 of the FDD 2021. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.

Is 7 BREW worth it? — how it compares to 32 similar franchises

Ongoing fees7.5% of saleslower than most (median 8%)
Startup costfrom $940,500pricier than 94% of peers
Disclosure honestyGrade Dless honest than most of the category
Closure rate0.0% of outletsbetter than most (median 5.6%)
Disclosed lawsuits0fewer than most

Benchmarked against every coffee & donuts franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

◤ CLASSIFIED · ITEM 19 RECONSTRUCTED

Owner take-home for a 7 BREW

The franchisor's framing: Discloses average/median total sales for 320 measured stores (FY2025): $2,658,575 avg, $2,… We reconstruct what an owner actually keeps, from their own FDD.

LOW
MEDIAN
HIGH

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7 BREW franchise — frequently asked

How much does a 7 BREW franchise cost?
The FDD lists a total initial investment of about $940,500–$2,283,500, including a $35,000 initial franchise fee.
How much do 7 BREW franchise owners make?
Discloses average/median total sales for 320 measured stores (FY2025): $2,658,575 avg, $2,569,134 median. Separates franchised ($2,646,063 avg) vs company stores ($2,820,145 avg). High performer: $6.4M; low: $836K. No net income/profit data disclosed. We grade this disclosure D for honesty.
What are the 7 BREW franchise fees?
7 BREW's FDD discloses a $35,000 initial franchise fee, a 5.5% royalty on gross sales, a 2% advertising-fund contribution, for roughly 7.5% of gross sales in recurring fees before rent, labor, or debt service. Tiered royalty (4.5%-7% based on weekly sales); 2% brand fund; 0.25% tech fee; multiple pass-through/reimbursement fees including audit, legal, indemnification.
What is the 7 BREW franchise profit margin?
7 BREW does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Discloses average/median total sales for 320 measured stores (FY2025): $2,658,575 avg, $2,569,134 median. Separates franchised ($2,646,063 avg) vs company stores ($2,820,145 avg). High performer: $6.4M; low: $836K. No net income/profit data disclosed. Recurring fees alone take about 7.5% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
What is the 7 BREW franchise failure rate?
Zero terminations/non-renewals in 3 years; 28 transfers in 2025 suggest ownership changes but retention stable.
How many 7 BREW locations are there?
7 BREW's FDD reports 602 total outlets, with 0 that ceased operations in the most recent reporting year and 28 transferred to new owners. Item 20 is where system health shows up before the marketing does.
Does 7 BREW have complaints or lawsuits?
7 BREW discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
Is a 7 BREW franchise worth it?
It depends on the numbers, not the pitch. 7 BREW scores D on disclosure honesty, carries about 7.5% of sales in ongoing fees. Get the real owner take-home before you sign.

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Source: WI DFI Franchise Registration (2021). FranchiseValidate is independent and not affiliated with 7 BREW or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.