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The real numbers on owning a PJ's Coffee franchise
PJ's Coffee (New Orleans Brew, LLC) · FDD 2026 · from public state filings
BDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
Investment
$280,500–$1,680,000
Total fees
7% of sales
Outlets
167
Closure signals
18 ceased, 18 terminated
Lawsuits
0
What their own earnings claim actually says
2025 data for 122 franchised units showing average gross sales $603,785; median $557,620. Seven affiliate-owned units detailed with EBITDA average $140,935. Average gross sales by category provided.
Failure & turnover reality (Item 20)
2025: 18 ceased operations, 18 terminations; Alabama lost 2 units
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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.
Franchisor's framing: 2025 data for 122 franchised units showing average gross sales $603,785; median $557,620. Seven…
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Decoded real failure / closure rate
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The FDD lists a total initial investment of about $280,500–$1,680,000, including a $40,000 initial franchise fee.
How much do PJ's Coffee franchise owners make?
2025 data for 122 franchised units showing average gross sales $603,785; median $557,620. Seven affiliate-owned units detailed with EBITDA average $140,935. Average gross sales by category provided. We grade this disclosure B for honesty.
What is the PJ's Coffee franchise failure rate?
2025: 18 ceased operations, 18 terminations; Alabama lost 2 units
Is a PJ's Coffee franchise worth it?
It depends on the numbers, not the pitch. PJ's Coffee scores B on disclosure honesty, carries about 7% of sales in ongoing fees. Get the real owner take-home before you sign.
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Source: MN CARDS 35972-202604-08 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with PJ's Coffee or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.