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The real numbers on owning a Blue Moon franchise

Estate Sales · FDD 2025 · from public state filings
CDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
Investment
$57,015–$113,325
Total fees
6.5% of sales
Outlets
123
Closure signals
3 ceased, 9 terminated
Lawsuits
1

What their own earnings claim actually says

Provides gross sales data by territory and owner for 2024 (65 territories, 58 owners). Average annual gross sales $282,243 (territories) / $352,648 (owners). Median $204,018 / $277,216. Excludes newer units and multi-territory owners.

Failure & turnover reality (Item 20)

3 ceased operations in 2024; 9 terminations. System growing but unit-level failures evident.

Legal history (Item 3)

1 matters disclosed.

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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: Provides gross sales data by territory and owner for 2024 (65 territories, 58 owners). Average …
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Blue Moon franchise — frequently asked

How much does a Blue Moon franchise cost?
The FDD lists a total initial investment of about $57,015–$113,325, including a $57,000 initial franchise fee.
How much do Blue Moon franchise owners make?
Provides gross sales data by territory and owner for 2024 (65 territories, 58 owners). Average annual gross sales $282,243 (territories) / $352,648 (owners). Median $204,018 / $277,216. Excludes newer units and multi-territory owners. We grade this disclosure C for honesty.
What is the Blue Moon franchise failure rate?
3 ceased operations in 2024; 9 terminations. System growing but unit-level failures evident.
Is a Blue Moon franchise worth it?
It depends on the numbers, not the pitch. Blue Moon scores C on disclosure honesty, carries about 6.5% of sales in ongoing fees, and discloses 1 legal matters. Get the real owner take-home before you sign.

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Source: MN CARDS 33335-202504-07 (Clean FDD 2025). FranchiseValidate is independent and not affiliated with Blue Moon or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.