Moves for Seniors Franchise
Cost, fees, owner earnings, closure rate and litigation for a Moves for Seniors franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Moves for Seniors discloses earnings (Item 19) — but the grade is how honestly. We graded it D.
What their own earnings claim actually says
Company-owned locations only, no territories/royalties paid. NC, VA, NYC, SoCal revenue 2022-2025. Disclaims future performance assurance.
What a Moves for Seniors franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $59,500 | Item 5 — paid up front, before you open |
| Royalty | 8% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 3% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 11% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $89,145 – $121,520 | Item 7 — franchisor's own low/high estimate |
8% royalty, 1-3% brand/ad fees, $395/mo tech fee, 5-35% operational support fee.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Moves for Seniors system size and owner turnover
| Total outlets | 4 |
| Ceased operations | 0 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
| Closure rate | 0.0% of outlets |
Zero franchised outlets; only 4 company-owned. Early stage system, minimal data.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Moves for Seniors worth it? — how it compares to 50 similar franchises
| Ongoing fees | 11% of sales | steeper than 94% of senior & home care franchises |
| Startup cost | from $89,145 | cheaper than most (median $101,125) |
| Disclosure honesty | Grade D | less honest than most of the category |
| Closure rate | 0.0% of outlets | better than most (median 0.8%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every senior & home care franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Moves for Seniors
The franchisor's framing: Company-owned locations only, no territories/royalties paid. NC, VA, NYC, SoCal revenue 20… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Moves for Seniors franchise — frequently asked
- How much does a Moves for Seniors franchise cost?
- The FDD lists a total initial investment of about $89,145–$121,520, including a $59,500 initial franchise fee.
- How much do Moves for Seniors franchise owners make?
- Company-owned locations only, no territories/royalties paid. NC, VA, NYC, SoCal revenue 2022-2025. Disclaims future performance assurance. We grade this disclosure D for honesty.
- What are the Moves for Seniors franchise fees?
- Moves for Seniors' FDD discloses a $59,500 initial franchise fee, a 8% royalty on gross sales, a 3% advertising-fund contribution, for roughly 11% of gross sales in recurring fees before rent, labor, or debt service. 8% royalty, 1-3% brand/ad fees, $395/mo tech fee, 5-35% operational support fee.
- What is the Moves for Seniors franchise profit margin?
- Moves for Seniors does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Company-owned locations only, no territories/royalties paid. NC, VA, NYC, SoCal revenue 2022-2025. Disclaims future performance assurance. Recurring fees alone take about 11% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Moves for Seniors franchise failure rate?
- Zero franchised outlets; only 4 company-owned. Early stage system, minimal data.
- How many Moves for Seniors locations are there?
- Moves for Seniors' FDD reports 4 total outlets, with 0 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Moves for Seniors have complaints or lawsuits?
- Moves for Seniors discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Moves for Seniors franchise worth it?
- It depends on the numbers, not the pitch. Moves for Seniors scores D on disclosure honesty, carries about 11% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Moves for Seniors to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Moves for Seniors or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.