Apricot Lane Franchise
Cost, fees, owner earnings, closure rate and litigation for a Apricot Lane franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Apricot Lane discloses earnings (Item 19) — but the grade is how honestly. We graded it D.
What their own earnings claim actually says
Gross revenue data for 50 stores open full 12 months in 2025. Top 10 averaged $725,398; Bottom 10 averaged $125,698. 27 of 85 stores ceased operations in 2025.
What a Apricot Lane franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $39,500 | Item 5 — paid up front, before you open |
| Royalty | 5.5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 6.5% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $149,950 – $342,300 | Item 7 — franchisor's own low/high estimate |
Royalty 5.5% semi-monthly, Ad Fund 1%, mandatory Centralized Buying $1,000/month minimum 12 months.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Apricot Lane system size and owner turnover
| Total outlets | 85 |
| Ceased operations | 27 |
| Terminated by franchisor | 25 |
| Transferred to new owners | 5 |
| Closure rate | 31.8% of outlets |
27 stores ceased operations in 2025; 22% failure rate over two years.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Apricot Lane worth it? — how it compares to 59 similar franchises
| Ongoing fees | 6.5% of sales | lower than most (median 7%) |
| Startup cost | from $149,950 | about average (median $157,952) |
| Disclosure honesty | Grade D | typical for the category |
| Closure rate | 31.8% of outlets | worse than 95% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every retail & business services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Apricot Lane
The franchisor's framing: Gross revenue data for 50 stores open full 12 months in 2025. Top 10 averaged $725,398; Bo… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Apricot Lane franchise — frequently asked
- How much does a Apricot Lane franchise cost?
- The FDD lists a total initial investment of about $149,950–$342,300, including a $39,500 initial franchise fee.
- How much do Apricot Lane franchise owners make?
- Gross revenue data for 50 stores open full 12 months in 2025. Top 10 averaged $725,398; Bottom 10 averaged $125,698. 27 of 85 stores ceased operations in 2025. We grade this disclosure D for honesty.
- What are the Apricot Lane franchise fees?
- Apricot Lane's FDD discloses a $39,500 initial franchise fee, a 5.5% royalty on gross sales, a 1% advertising-fund contribution, for roughly 6.5% of gross sales in recurring fees before rent, labor, or debt service. Royalty 5.5% semi-monthly, Ad Fund 1%, mandatory Centralized Buying $1,000/month minimum 12 months.
- What is the Apricot Lane franchise profit margin?
- Apricot Lane does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Gross revenue data for 50 stores open full 12 months in 2025. Top 10 averaged $725,398; Bottom 10 averaged $125,698. 27 of 85 stores ceased operations in 2025. Recurring fees alone take about 6.5% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Apricot Lane franchise failure rate?
- 27 stores ceased operations in 2025; 22% failure rate over two years.
- How many Apricot Lane locations are there?
- Apricot Lane's FDD reports 85 total outlets, with 27 that ceased operations in the most recent reporting year and 5 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Apricot Lane have complaints or lawsuits?
- Apricot Lane discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Apricot Lane franchise worth it?
- It depends on the numbers, not the pitch. Apricot Lane scores D on disclosure honesty, carries about 6.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Apricot Lane to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Apricot Lane or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.