VERLO MATTRESS Franchise
Cost, fees, owner earnings, closure rate and litigation for a VERLO MATTRESS franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
VERLO MATTRESS discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.
What their own earnings claim actually says
No Item 19 financial performance data provided. FDD contains state-specific addenda only; no earnings claims or net income disclosures.
What a VERLO MATTRESS franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $50,000 | Item 5 — paid up front, before you open |
| Royalty | 5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 6% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 11% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $197,611 – $750,926 | Item 7 — franchisor's own low/high estimate |
5% royalty, 6% min local advertising (4% cooperative credited), $500/mo tech fee (up to 1% gross sales), $500/mo marketing (up to 2.5% gross sales).
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
VERLO MATTRESS system size and owner turnover
| Total outlets | 36 |
| Ceased operations | 8 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 2 |
| Closure rate | 22.2% of outlets |
2025: 6 franchised stores closed/ceased, 8 total ceased ops. 3 active litigations alleging FDD misrepresentation.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is VERLO MATTRESS worth it? — how it compares to 59 similar franchises
| Ongoing fees | 11% of sales | steeper than 79% of retail & business services franchises |
| Startup cost | from $197,611 | pricier than 64% of peers |
| Disclosure honesty | Grade F | less honest than most of the category |
| Closure rate | 22.2% of outlets | worse than 93% of peers |
| Disclosed lawsuits | 3 | more litigious than 82% of peers |
Benchmarked against every retail & business services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a VERLO MATTRESS
The franchisor's framing: No Item 19 financial performance data provided. FDD contains state-specific addenda only; … We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
VERLO MATTRESS franchise — frequently asked
- How much does a VERLO MATTRESS franchise cost?
- The FDD lists a total initial investment of about $197,611–$750,926, including a $50,000 initial franchise fee.
- How much do VERLO MATTRESS franchise owners make?
- VERLO MATTRESS discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
- What are the VERLO MATTRESS franchise fees?
- VERLO MATTRESS' FDD discloses a $50,000 initial franchise fee, a 5% royalty on gross sales, a 6% advertising-fund contribution, for roughly 11% of gross sales in recurring fees before rent, labor, or debt service. 5% royalty, 6% min local advertising (4% cooperative credited), $500/mo tech fee (up to 1% gross sales), $500/mo marketing (up to 2.5% gross sales).
- What is the VERLO MATTRESS franchise profit margin?
- VERLO MATTRESS discloses no Item 19 earnings representation, so no profit margin can be derived from the FDD at all. Any margin figure quoted elsewhere is an estimate, not a disclosure.
- What is the VERLO MATTRESS franchise failure rate?
- 2025: 6 franchised stores closed/ceased, 8 total ceased ops. 3 active litigations alleging FDD misrepresentation.
- How many VERLO MATTRESS locations are there?
- VERLO MATTRESS' FDD reports 36 total outlets, with 8 that ceased operations in the most recent reporting year and 2 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does VERLO MATTRESS have complaints or lawsuits?
- VERLO MATTRESS discloses 3 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a VERLO MATTRESS franchise worth it?
- It depends on the numbers, not the pitch. VERLO MATTRESS scores F on disclosure honesty, carries about 11% of sales in ongoing fees, and discloses 3 legal matters. Get the real owner take-home before you sign.
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Compare VERLO MATTRESS to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with VERLO MATTRESS or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.