How much does a VERLO MATTRESS franchise cost?

The FDD lists a total initial investment of about $197,611–$750,926, including a $50,000 initial franchise fee.

How much do VERLO MATTRESS franchise owners make?

VERLO MATTRESS discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.

Is a VERLO MATTRESS franchise worth it?

It depends on the numbers, not the pitch. VERLO MATTRESS scores F on disclosure honesty, carries about 11% of sales in ongoing fees, and discloses 3 legal matters. Get the real owner take-home before you sign.

Home › Mattress Retail/Assembly Franchise › VERLO MATTRESS

The real numbers on owning a VERLO MATTRESS franchise

Mattress Retail/Assembly Franchise · FDD 2026 · from public state filings

FDisclosure honesty

This franchisor discloses little to no earnings data (Item 19).

★☆☆☆☆ FranchiseValidate transparency rating: 1/5

Investment

$197,611–$750,926

Total fees

11% of sales

Outlets

Closure signals

8 ceased, 0 terminated

Lawsuits

Is VERLO MATTRESS worth it? How it compares to 39 similar franchises

Ongoing fees	11% of sales	steeper than 81% of retail & business services franchises
Startup cost	from $197,611	pricier than 71% of peers
Disclosure honesty	Grade F	less honest than most of the category
Closure rate	22.2% of outlets	worse than 89% of peers
Disclosed lawsuits	3	more litigious than 80% of peers

Benchmarked against every retail & business services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

What their own earnings claim actually says

No Item 19 financial performance data provided. FDD contains state-specific addenda only; no earnings claims or net income disclosures.

Honesty grade F: the disclosed numbers are incomplete or framed to look better than an owner's real take-home.

Failure & turnover reality (Item 20)

2025: 6 franchised stores closed/ceased, 8 total ceased ops. 3 active litigations alleging FDD misrepresentation.

Legal history (Item 3)

3 matters disclosed.

Get the full VERLO MATTRESS validation report — $149

The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: No Item 19 financial performance data provided. FDD contains state-specific addenda only; no ea…

🔒 Real estimated owner take-home (low / median / high) — unlocked in the report

Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions

See a full sample report →

VERLO MATTRESS franchise — frequently asked

How much does a VERLO MATTRESS franchise cost?: The FDD lists a total initial investment of about $197,611–$750,926, including a $50,000 initial franchise fee.
How much do VERLO MATTRESS franchise owners make?: VERLO MATTRESS discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
What is the VERLO MATTRESS franchise failure rate?: 2025: 6 franchised stores closed/ceased, 8 total ceased ops. 3 active litigations alleging FDD misrepresentation.
Is a VERLO MATTRESS franchise worth it?: It depends on the numbers, not the pitch. VERLO MATTRESS scores F on disclosure honesty, carries about 11% of sales in ongoing fees, and discloses 3 legal matters. Get the real owner take-home before you sign.

Own a VERLO MATTRESS? Add your real numbers (anonymous)

We publish only aggregated benchmarks — never your name. Contribute and we'll show you how your numbers compare.

Compare VERLO MATTRESS to similar franchises

The UPS StoreF Batteries PlusC ABBEY CARPETF AlphaGraphicsB

See all franchises ranked by disclosure honesty →

Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with VERLO MATTRESS or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.